Sketch Inc. to Host Free Online Seminars on "Empathy-Based Recruitment" to Transform Talent Acquisition through Media Branding

Sketch Inc. is launching a series of seminars titled "Increase 'Fans', Not Numbers!" aimed at business owners and HR professionals struggling with candidate-culture mismatches. Despite receiving numerous applications, many companies find it difficult to identify candidates who truly align with their core values. This seminar introduces "Empathy-Based Recruitment," a method designed to build a pipeline of applicants who are already enthusiastic supporters of the organization.

Originally a firm that relied exclusively on employee referrals to maintain its organizational culture, Sketch Inc. recently transitioned to public job boards to scale its team. To prevent culture dilution, the company prioritized continuous media outreach through platforms like "note" to broadcast its internal philosophy. This strategy resulted in a significant shift: applicants arrived at interviews having already consumed company content, stating they resonated deeply with the published values.

The seminar will detail how recruitment should evolve from a volume-based competition to a strategy centered on increasing "fans" (loyal supporters). Based on Sketch's internal success and case studies from over 600 supported companies, the session provides a roadmap for sustainable hiring.

Event Highlights: - Strategic steps to transition from "numbers-focused" to "empathy-focused" hiring. - Real-world case studies of media-driven recruitment results. - Expert insights from Kozue Kitami, Executive Officer at Sketch Inc., who has supported recruitment for over 600 organizations.

Seminar Overview: - Title: Recruitment Strategy Seminar "Increase Fans, Not Numbers" - Date & Time: June 10 (Wed) & June 19 (Fri), 2026 | 12:00 – 12:45 - Format: Online (Zoom) - Cost: Free - Speaker: Kozue Kitami (Executive Officer, Sketch Inc.)