Street Inc., a direct marketing support company, has launched the 'Light Plan,' an acquisition-type TV commercial package for businesses trying TV shopping ads for the first time. By leveraging generative AI for video production, the plan drastically reduces costs, offering two 60-second ad variations and a one-month test broadcast on TV or TVer for just 990,000 yen (excluding tax). This approach directly connects viewers to landing pages or call centers, maximizing conversion rates and providing a transparent cost per acquisition (CPA) while running an effective PDCA cycle.

FACT BOX

  • Source: PR TIMES
  • Category: New Product