Popular PASS THE BATON MARKET event "Pachuzabaton Market" and first-ever jewelry market "KIKAZARU – Relight Jewelry Market -" to be held simultaneously at NEWoMan Shinjuku.

SMILE Inc. will hold the popular PASS THE BATON MARKET event "Pachuzabaton Market" and the first-ever jewelry market "KIKAZARU - Relight Jewelry Market -" simultaneously for three days from Friday, July 31, 2026, to Sunday, August 2, 2026, at Lumine Zero on the 5th floor of NEWoMan Shinjuku.

Two PASS THE BATON events held simultaneously

In addition to a shopping area featuring 20 brands, "Pachuzabaton Market" will also have an enhanced craft corner where various leftover materials collected from 22 manufacturing companies will be available. A photo spot will also be provided for visitors to enjoy taking commemorative photos while shopping. We look forward to welcoming friends and families.

"KIKAZARU - Relight Jewelry Market -," held for the first time this year, will feature 13 brands using various materials and techniques. Brands such as "SINDENKI," which creates accessories from discarded electronic components, "Hue Rain," which finishes items by knitting natural silk threads, and "RITUAL," which develops jewelry using Mizuhiki, a traditional Japanese material, will gather, conveying the thoughts of the creators behind their craftsmanship. Why not adorn yourself this summer with sparkling jewelry and accessories like earrings, rings, and bracelets?

Event Overview

Event Name: "Pachuzabaton Market" and "KIKAZARU ~Relight Jewelry Market~"

Date & Time: Friday, July 31, 2026 - Sunday, August 2, 2026, 11:00 AM - 7:00 PM (Until 6:00 PM on the final day only)

Location: Lumine Zero, 5F NEWoMan Shinjuku (5-24-55 Sendagaya, Shibuya-ku, Tokyo) Access: https://www.lumine.ne.jp/luminezero/access.html

Admission Fee: Free

Event Details: https://market.pass-the-baton.com/event/patyuza-kikazaru/

Organizer: PASS THE BATON

Co-organizer: NEWoMan Shinjuku Store

Management: SMILE Inc. / NEWoMan Shinjuku Store

<Participating Companies>

Pachuzabaton Market

ARCH&LINE / SHIPS KIDS / COTTON PAN / marcs STORE / Petit Bateau / tapis / HOZUBAG / Ishida Seibo / LOOPLAY (BLACK BRICK / MarinaKarna / SUNSKI / A'bake・A'tea / RumChai / SHIMAI VINTAGE / ANTE Vojnovic div. / matsunoichi gallery / Utsukushii Madobe / ten to sen / Kei Nagayama / Airi Kuroda)

KIKAZARU - Relight Jewelry Market –

yuki onizuka / SINDENKI / PENTA / In or U / BEADED DNA / Hue Rain / Ikuru / i t i i t i / RITUAL / e.m. / HARIO Lampwork Factory / ICHIRIN / PASS THE BATON

Highlights of "Pachuzabaton Market"

[1] A wide variety of items for adults as well as children!

The shopping area of "Pachuzabaton Market" features 20 participating brands. Items that will be perfect for this summer include fashion items for adults and children to enjoy together from "ARCH&LINE" and "Petit Bateau," unique T-shirts from "COTTON PAN" that are great year-round, and colorful bags from "HOZUBAG" that add an accent to any outfit. The "LOOPLAY" booth brings together 12 attractive brands proposed by NEWoMan.

A photo spot will also be provided for visitors to enjoy taking commemorative photos while shopping. We look forward to welcoming friends and families.

<Participating Companies for Pachuzabaton Market>

ARCH&LINE / SHIPS KIDS / COTTON PAN / marcs STORE / Petit Bateau / tapis / HOZUBAG / Ishida Seibo / LOOPLAY (BLACK BRICK / MarinaKarna / SUNSKI / A'bake・A'tea / RumChai / SHIMAI VINTAGE / ANTE Vojnovic div. / matsunoichi gallery / Utsukushii Madobe / ten to sen / Kei Nagayama / Airi Kuroda)

[2] Enhanced craft corner with various leftover materials from 22 companies.

The craft corner is enhanced with various leftover materials collected from 22 manufacturing companies. Unique leftover materials, which are inevitably produced during the manufacturing process, such as those for handkerchiefs, bags, chopsticks, sandals, and stationery, will stimulate children's creativity.

<Companies Providing Leftover Materials for the Craft Corner>

Yamachiku / Old Fashion Co., Ltd. / ARCH&LINE / Mitsui Norin / TRICOTÉ / Midori / Marukyu Shoten Co., Ltd. / TO&FRO / HEP / giraffe / Nakasho Co., Ltd. _chokipetasu / Blooming Nakanishi Co., Ltd. / Leaf Co., Ltd. / Maruman Co., Ltd. / Yamato Gomu Co., Ltd. / Toyo Kogyo Co., Ltd. / Yamada Shikan Co., Ltd. / HOZUBAG / Kokuyo Co., Ltd. / Morikawa Paper Co., Ltd. / NEWoMan Shinjuku

[3] "Photo Buchu" appears in the venue, allowing you to capture your child's focused moments.

A unique photo spot for "Pachuzabaton Market," "Photo Buchu," will be set up in a corner of the venue. While freely drawing on a transparent board, a photographer will capture the children's serious expressions, which they don't usually show. This is a photo booth where you can take home the very time your child was engrossed.

<4 STEPS to Enjoy "Photo Buchu">

1 Get ready in front of the transparent board!

2 Enjoy free drawing for 60 seconds!

3 Staff will take the best shot.

4 Photo data will be presented.

"Photo Buchu" is free to participate, requires no prior reservation, and can be enjoyed by anyone. Please stop by.

Highlights of KIKAZARU - Relight Jewelry Market -

A wide array of sparkling jewelry and accessories.

Welcome to "KIKAZARU ~Relight Jewelry Market~."

Summer fashion often features simple outfits like T-shirts, denim, and dresses. Precisely because it's the summer season, we want you to enjoy styling by adding your favorite items to your hands, ears, or chest. "KIKAZARU - Relight Jewelry Market -," held for the first time this year, will feature 13 brands using various materials and techniques.

Unique accessories from "SINDENKI" made from discarded electronic components will add an accent to your ears. Delicate and light "Hue Rain" finished by knitting natural silk threads, "ICHIRIN," a jewelry brand showcasing hand-polished natural stones, and "Ikuru," which creates unique bangles and rings by cutting metal scraps with Japanese confectionery molds, are just a few examples of the brands that will gather, conveying the creators' thoughts behind their work. Why not adorn yourself this summer with sparkling jewelry and accessories like earrings, rings, and bracelets?

<Participating Businesses for KIKAZARU - Relight Jewelry Market - >

yuki onizuka / SINDENKI / PENTA / In or U / BEADED DNA / Hue Rain / Ikuru / i t i i t i / RITUAL / e.m. / HARIO Lampwork Factory / ICHIRIN / PASS THE BATON