Soup Stock Tokyo is Expanding to Pharmacies Nationwide, Offering a Place to Visit Without a Prescription

Soup Stock Tokyo products, offered by Soup Stock Tokyo Co., Ltd. (Head Office: Meguro-ku, Tokyo; President: Moe Kudo), have been expanding to pharmacies across Japan since 2024.

Pharmacies are evolving from "places to pick up medicine" to "places that support healthy daily living."

We are beginning to create places where local residents can casually drop in, together with pharmacies that support community health, through soup.

We have now released a case study (white paper) summarizing the progress of this initiative in pharmacies, the concerns of those on the front lines, and the specific changes.

We hope this endeavor will be a new step for everyone supporting the healthy lives of local residents.

Details and download here

To break down the invisible barrier of "a place to get medicine"

Originally, pharmacies are places that can support not only the dispensing of medicine but also health maintenance and prevention. However, for many patients, the image of "a place to get medicine" is deeply ingrained, and it feels like there is an invisible barrier that makes it difficult to visit without a prescription.

The strong motivation for pharmacies to adopt this initiative is the idea that "with the familiar presence of soup, it could become a place where patients can visit more casually."

The Soup Stock Tokyo philosophy of "Soup for all!" aligns with the pharmacies' goal of "a supportive stance towards local residents," and this initiative is spreading nationwide.

New bonds and smiles are being created, independent of prescriptions

Soup Stock Tokyo soup is available at pharmacies. This slightly unexpected scene is creating new conversations with patients.

Soup Stock Tokyo carefully selects ingredients, utilizes seasonal produce, and focuses on bringing out the natural flavors of the ingredients to create its products. The ease of simply warming it up at home also provides "reassurance that can be handed over" to patients who are in a delicate physical or mental state.

Furthermore, with products that cater to all life stages, from baby food to those requiring dietary considerations, soup becomes "food for oneself" for everyone.

We have received wonderful feedback from pharmacies that have introduced our products, such as "People are now coming to the pharmacy specifically for the soup, even without a prescription."

With soup readily available at their local pharmacy, it is gradually transforming from a place to simply wait for medicine into a place to casually visit to focus on one's own mind and body, whether one is ill or not.

We have now released a case study (white paper) summarizing the progress of this initiative in pharmacies, the concerns of those on the front lines, and the specific changes.

Details and download here

Our aspiration for "Soup for all!," which we have held since our founding, is for everyone to gather around a single table, share laughter, and enjoy a warm meal.

Soup Stock Tokyo wants to be a presence that cherishes "even just one person" and stays close to "even just one person." And through that soup, we want to be a brand that solves societal issues.

We will continue to walk alongside you through "soup" to make pharmacies warmer places that are more integrated into people's lives than ever before.

For corporate customers regarding the use of Soup Stock Tokyo products:

Soup Stock Tokyo Co., Ltd. Corporate Sales Department

Inquiry form: https://www.soup-stock-tokyo.com/form-business/

About Soup Stock Tokyo Co., Ltd.

We operate multiple food brands that value individuality and sincerity, including the soup specialty store "Soup Stock Tokyo" with approximately 70 stores nationwide, mainly in the Tokyo metropolitan area, the frozen soup specialty store "Ie de Taberu Soup Stock Tokyo," and the family restaurant "100 Hon no Spoon" where adults and children alike can have fun. We operate our business based on our corporate philosophy of "Warming the world."

- Company Name: Soup Stock Tokyo Co., Ltd.

- Representative: Moe Kudo, President and Representative Director

- Location: City Homes Nakameguro 203, 1-10-23 Nakameguro, Meguro-ku, Tokyo

- Official HP: https://www.soup-stock-tokyo.co.jp/