Protecting Seniors Without Family Support from Record Heat: Second Life Partners Launches Free 'Heatwave Countermeasure Campaign' Starting July 16

1. Emergency Response to Extreme Heat

Second Life Partners Co., Ltd. (Headquarters: Suginami-ku, Tokyo; President and CEO: Masaaki Masuda) will launch the 'Heatwave Countermeasure – Monthly Fee Free Campaign' for its comprehensive support service 'Mimamori365' starting July 16, 2026. In recent years, the intense summer heat has become a serious health threat to elderly individuals living alone. Particularly for those whose relatives live far away or who have no close family to rely on, this risk often goes unnoticed. The service integrates a privacy-conscious monitoring system that detects changes in daily routines without using cameras, along with lifelong legal guardianship support. This campaign aims to provide a safer environment for more people, considering the critical social situation.

2. Campaign Overview

For new applicants who sign up during the peak summer heat period, the monthly base fee will be waived for one month. This reduces the barrier to initial adoption and enables rapid support for the safety of solitary seniors during summer.

Eligible Period: July 16 (Sat), 2026 – August 31 (Mon), 2026

Eligible Plan: Basic Plan (Regular monthly fee: ¥3,980 including tax) ⇒ First month free

How to Apply: Applications accepted via the official website (https://se-prtn.jp/)

3. Three Social Roles of 'Mimamori365' During Heatwaves

'Effortless Safety Check' Using Smart Meters

AI analyzes electricity usage data collected from household smart meters to protect daily routines and detect anomalies early. Since it does not involve camera surveillance, it functions as a safety net—replacing distant relatives—while protecting privacy.

'AI Conversations and Health Support' That Detects Illness from Voice Tone

Through regular phone calls from AI or conversations with an AI avatar, the system monitors changes in health status based on conversation content and voice tone. It subtly encourages actions such as 'appropriate hydration' and 'using air conditioning,' supporting the health maintenance of socially isolated individuals living alone.

'Lifelong Total Support' That Fulfills the Role of Family

In collaboration with the group organization 'Second Life Support Association' (a general incorporated association), which has extensive experience since 2013, the service provides one-stop support including legal guardianship for future facility admissions, resolving the fundamental anxieties of those without family.

4. CEO Message

'The extreme heat in recent summers is a life-or-death issue for elderly individuals living alone. Our service is especially meant for those who endure the heat, thinking, "I don’t want to waste electricity" or "I don’t want to worry my family far away." It is our mission to provide a reliable social infrastructure that leaves no one behind, using the latest AI technology and our long-accumulated expertise in legal guardianship.'

5. Company Overview

Company Name: Second Life Partners Co., Ltd.

President and CEO: Masaaki Masuda

Headquarters: 3-32-11 Nishiohazaki, Suginami-ku, Tokyo 167-0042

Inquiries: Yatsu (Tel: 03-5303-9490)