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Sega Plushie Series "SEGA LABBIES(TM)" Features Goro Majima from 'Yakuza' Series, Releasing May 14 (Thursday)!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 7, 2026 8:58 PM ・ Updated May 28, 2026 6:07 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Sega announced the release of Goro Majima from the 'Yakuza' series as part of its "SEGA LABBIES(TM)" plushie series on May 14, 2026.
These unique plushies, featuring popular characters as bear plushies, will be available in two sizes (plushie and mascot) at SEGA STORE TOKYO and SHANGHAI.

Sega announced the release of Goro Majima from the 'Yakuza' series as part of its "SEGA LABBIES(TM)" plushie series on May 14, 2026. These unique plushies, featuring popular characters as bear plushies, will be available in two sizes (plushie and mascot) at SEGA STORE TOKYO and SHANGHAI.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000007350.000005397.html Distributor: PR TIMES
Published: May 7, 2026

Sega Corporation is pleased to announce the addition of a new product to its unique plushie series "SEGA LABBIES(TM)", where bear plushies transform into popular Sega/Atlus characters. Goro Majima from the 'Yakuza' series will be newly developed as a plushie and a mascot.

These items are scheduled to be sold at "SEGA STORE TOKYO" and "SEGA STORE SHANGHAI" starting from Thursday, May 14, 2026, which is also Goro Majima's birthday. Please enjoy the world of "SEGA LABBIES(TM)".

<Product Information> Product Name: SEGA LABBIES(TM) Character Lineup: 'Yakuza' Goro Majima Product Sizes: 2 sizes (plushie, mascot) Tax-included Price: Plushie 6,600 yen / Mascot 3,850 yen Copyright: ©SEGA Scheduled Release Date: Thursday, May 14, 2026

<Retailers> Name: SEGA STORE TOKYO Address: Shibuya Parco 6F, 15-1 Udagawacho, Shibuya-ku, Tokyo Business Hours: 10:00-21:00 *Irregular holidays https://www.sega.jp/segastore/tokyo/

Company names and product names mentioned are registered trademarks or trademarks of their respective companies.

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: SEGA STORE TOKYO / SEGA STORE SHANGHAI
Products / services: SEGA LABBIES(TM)

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 7, 2026 8:58 PM — Distributor PR TIMES
Collected　May 7, 2026 12:01 PM
AI structured & analyzed　May 7, 2026 12:55 PM
Desk-reviewed & published　May 7, 2026 8:58 PM

FAQ

What are the key facts in this article?

Sega announced the release of Goro Majima from the 'Yakuza' series as part of its "SEGA LABBIES(TM)" plushie series on May 14, 2026. These unique plushies, featuring popular characters as bear plushies, will be available in two sizes (plushie and mascot) at SEGA STORE TOKYO and SHANGHAI.

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000007350.000005397.html

When was it published?

May 7, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Sega Plushie Series "SEGA LABBIES(TM)" Features Goro Majima from 'Yakuza' Series, Releasing May 14 (Thursday)!”AI News by Washin Village（和心村）, May 7, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%BB%E3%82%AC/en/news/2026-05-07-a-little-mysterious-and-heart-throbbing

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