Launch of "DOCTOR'S CONCIERGE" to Connect Companies, Medical Institutions, and Municipalities with Specialists, Based on Interviews with 100 Doctors

Information service site conveying doctors' "true feelings," "experiences," and "thoughts": [DOCTOR'S VOICE]

Sophia Planning Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative: Chie Kurose) has launched "DOCTOR'S VOICE," a medical media outlet that disseminates doctors' thoughts and specialized viewpoints through in-depth interviews with active physicians. Concurrently, leveraging the physician network built through these activities, the company has launched "DOCTOR'S CONCIERGE," a matching service for medical professionals.

We live in an era where medical information can be easily obtained by anyone through the internet and social media. However, as the amount of available information increases, it becomes more crucial to know "who is disseminating the information" and "whether they are truly a reliable specialist."

Furthermore, companies, municipalities, media organizations, and educational institutions increasingly require the specialized knowledge of physicians for areas such as product development, medical supervision, lectures, article creation, and healthcare business initiatives. Nevertheless, the challenges of "not knowing which doctor to consult" and "not being able to find a suitable specialist" still persist.

To address these challenges, Sophia Planning Co., Ltd. has launched the medical media outlet "DOCTOR'S VOICE," which conveys not only the expertise of each physician active on the front lines of medicine but also their personality and approach to healthcare. As an initiative to give back to society the trust built with many physicians through these activities, the company is now launching the "DOCTOR'S CONCIERGE" service.

--Why DOCTOR'S VOICE?--

A doctor who changed the common knowledge of "rest during dialysis" - What is the "power to protect the body" that a leading COPD expert talks about?! A family of five, sharing one toothbrush?!

"Diagnoses are full of mistakes" - Why did a Kampo physician, who was even told it was taboo, speak about the reality of medicine? Who can perform at their best during the Olympics?

Stomachaches when nervous are like an animal's ○○! What is the correct answer to the question of how many eggs one can eat per day? For those worried about frequent earthquakes.

While one can find hospitals using online information, there are few opportunities to learn "what kind of doctor will actually examine you." Moreover, even within the same specialty, doctors' approaches to treatment, their attitudes towards patients, and their research stances differ from one individual to another.

Through interviews with active physicians working in medical institutions nationwide, DOCTOR'S VOICE aims to realize a society where patients can learn about each doctor's values and treatment philosophy by conveying the "personality of the doctor" that cannot be conveyed by expertise alone, enabling them to find a doctor who is truly a good fit for them.

*Currently, under the theme "100 Doctors' Voices: What We Want Patients to Know," we are disseminating the results of a survey and messages from 100 doctors.

"How Patients Can Communicate to Change Consultations," as told by 100 Doctors

100 Doctors, 100 Words

--Value Provided by DOCTOR'S CONCIERGE--

"DOCTOR'S CONCIERGE" leverages the strong physician network built through the medical media outlet "DOCTOR'S VOICE" to serve as a bridge connecting medicine and society, providing optimal solutions tailored to individual needs.

[For Companies] - Adding reliable "medical insights" and "trust" to your business

From product development and supervision to legal checks for advertisements (PR supervision) and introductions of lecturers for employee health seminars, we incorporate the real-world insights of active specialists into the business field, enhancing the reliability and added value of services and products.

[For Medical Institutions and Doctors] - Correctly conveying your "expertise" and "passion" to society

We provide comprehensive support for public relations activities such as SNS management, YouTube appearances, branding, and media response. We build systems to effectively disseminate each doctor's treatment philosophy and specialized knowledge to those who need it.

[For Media] - Swiftly providing highly reliable "medical information" and "specialists"

We promptly introduce suitable specialists, offer cooperation for interviews, and provide comments in response to media requests such as "We need comments from a reliable expert" or "We are looking for a supervising physician for a program or article," thereby supporting accurate information dissemination.

[Other] - For the promotion of better healthcare

We accept requests for interviews and lectures with Makoto Iwata, as well as proposals and supervision for medical-related projects, co-authorship, and media appearances.

Utilizing the nationwide network of physicians cultivated through DOCTOR'S VOICE and the knowledge gained from numerous interviews, medical program productions, and writing activities, we are engaged in activities to deliver medicine to society in an understandable manner.

--From Media to Platform--

DOCTOR'S VOICE is not just an interview site.

Our goal is not to simply convey doctors' voices but to connect those encounters with society.

- Companies are looking for specialists. - Media are seeking reliable comments. - Municipalities are looking for lecturers. - Doctors themselves want to disseminate their expertise and activities more widely to society.

DOCTOR'S CONCIERGE will offer a variety of services to serve as a bridge connecting these individual needs.

DOCTOR'S VOICE Project Producer [Mako's Ear] Makoto Iwata A freelance announcer who has been involved in medical programs such as NHK ETV's "Today's Health" and "To Those Who Are Lost in Health" for over 25 years. With a track record of interviewing over 2,000 doctors and a strong network, she conveys the real voices of physicians. Within DOCTOR'S VOICE, she also shares information useful to patients, directly heard from doctors, through segments like [Mako Report] and [Mako's Ear].

DOCTOR'S VOICE A medical media outlet that disseminates doctors' expertise and personalities through physician interviews, videos, and medical columns https://kyoju.net/

DOCTOR'S CONCIERGE A medical professional matching service that provides specialist referrals, medical supervision, lectures, product development, and information dissemination support https://sophia-p.jp/product/doctors_concierge/

[Company Profile] Sophia Planning Co., Ltd. Location: 7th Floor, Nihonbashi Mizuno Bldg., 1-11-12 Nihonbashi-Muromachi, Chuo-ku, Tokyo 103-0022

Phone Number: 03-6850-1092 Representative: Chie Kurose Inquiries: [email protected]