[Mother's Day] Making Mom's Daily Life Lighter and More Colorful. 'Letra' Launches Mother's Day Gift Wrapping with the Wish for Bags to be Cherished Even 10 Years Later.

Letra, a brand specializing in world handicrafts operated by Solid Co., Ltd. (also known for the ladies' apparel brand 'flower'), has announced the start of its Mother's Day gift wrapping campaign.

The campaign theme is 'Making Mom's daily life lighter and more colorful.' Letra's signature Mercado bags are hand-woven by Mexican artisans. Because they are made of plastic cords, they are not only colorful but also incredibly lightweight and water-resistant, allowing them to be kept clean easily.

With the sentiment of 'wanting you to go out with this bag even 10 years later,' Letra offers special wrapping that adds an extra touch of gratitude to these long-lasting gifts. These bags are perfect for mothers who appreciate practical yet stylish items that support their active daily lives.