[Case Study] Corporate Website Revamped for 20th Anniversary, Achieved Rapid Launch with Dual Support in Production and PM - Chuden CTI × Turbine Interactive

Turbine Interactive (Headquarters: Nagoya, Aichi; CEO: Takehiro Tabuse) has released a case study on the corporate website renewal and PM (Project Management) support for Chuden CTI Co., Ltd. This case study, presented in two parts, 'Production Edition' and 'PM Support Edition,' details the website renewal initiative undertaken to accurately convey 'the Chuden CTI of today' at the major milestone of their 20th merger anniversary and a change in presidency. Amidst limited internal resources and a tight schedule, we participated not as an external vendor but as 'a member of the internal team.' The article summarizes our efforts in achieving project completion by providing hands-on support from strategy formulation and internal coordination to decision-making from an objective standpoint. Project Background: The Three Challenges Faced by Chuden CTI Chuden CTI Co., Ltd. decided to revamp its corporate website as a platform for information dissemination to accurately convey 'the Chuden CTI of today,' prompted by the major milestones of its 20th merger anniversary and a change in presidency. The three main challenges they faced before the renewal were: Challenge ①: Obsolete Old Site and a Design That Didn't Reach Target Audiences The old site, which had been in operation for nearly 10 years, was suffering from delayed smartphone compatibility and outdated design. Updates couldn't keep up, and outdated business information that was no longer offered continued to be listed, raising concerns about the freshness of the information. Challenge ②: Lack of Objective Rationale and Stakeholder Consensus for a Quick Launch The absolute condition for the project was to launch on schedule on April 1, 2025. However, multiple departments were involved, including not just General Affairs and Public Relations but also the Sales Strategy Department, and there were many instances where goals and a sense of speed differed between departments. Challenge ③: Project Promotion with Limited Internal Resources and Ensuring Post-Launch Operability Important projects were piling up within the company, making it urgent to secure resources for project promotion. At the same time, there was a need to create a system that could be continuously operated after launch while balancing the immediacy of information updates, security, and display speed. This article presents the behind-the-scenes of the corporate renewal in two parts, 'Production Edition' and 'PM Support Edition,' along with an interview with Chuden CTI. It explains the actual background of considerations and key decision-making points as a success story, covering everything from strategy design based on objective market analysis and customer journeys, the process of forming a common understanding of 'Chuden CTI's identity,' a production design that ensures operability even with a static configuration, and PM support that acts as 'a member of the internal team.' Read the Chuden CTI Co., Ltd. Case Study (Production Edition) Read the Chuden CTI Co., Ltd. Case Study (PM Edition) About Chuden CTI Co., Ltd. As part of the Chubu Electric Power Group, they are a professional group that handles the IT domain, with strengths in technology and operational capabilities that support social infrastructure. Company Profile About Turbine Interactive Co., Ltd. Turbine Interactive is a HubSpot Solutions Partner company belonging to the Hakuhodo DY ONE Group. They provide end-to-end services for B2B companies in the marketing, sales, and customer success domains, from strategic consulting to website/system construction and the implementation/operation support of marketing automation (MA). Established in April 1999, they signed a domestic partner agreement in 2015 with 'HubSpot,' the world's No. 1 marketing automation platform. In 2019, they were promoted to a 'HubSpot' Platinum Partner. Company Name: Turbine Interactive Co., Ltd. Location: 3F Sakuradori-Otsu KT Building, 3-20-22 Marunouchi, Naka-ku, Nagoya, Aichi Established: April 1999 CEO: Takehiro Tabuse Business Content: Consulting on B2B marketing strategy, B2B marketing agency and execution support, Brand building and brand operation support, Design, implementation, and operation support for marketing automation, Planning, design, construction, and operation of websites. Mission: To stand by and aim to solve the challenges of B2B companies as a customer-accompanying growth partner. Contact for this matter: Marketing Team: Isogai, Matsutani TEL: 052-957-2455 (Weekdays 10:00-17:00) Email: [email protected] URL: https://www.turbine.co.jp/