The 100% Doraemon & Friends in Tokyo production committee (TV Asahi, Fujiko Pro, Shogakukan, ADK Emotions, Shin-Ei Animation, Shogakukan-Shueisha Productions), with special cooperation from AllRightsReserved (ARR), will hold a special project titled '100% Doraemon & Friends Summer Travel Express' in conjunction with the ongoing '100% Doraemon & Friends in Tokyo' event. The project will run for a limited time from June 22 (Mon) to September 30 (Wed), 2026.
This project offers numerous exclusive experiences, including original voice content available only inside the Tokaido Shinkansen, original stickers featuring new visuals for passengers, and a prize lottery for original goods.
Original Projects Exclusive to Tokaido Shinkansen Passengers: By accessing the campaign website while riding the Tokaido Shinkansen, passengers can enjoy the following exclusive content:
1. Original Voice Content: Special original Doraemon voice messages that can be heard only on the Shinkansen. The content is designed to be accessible once the train reaches a certain speed, featuring Doraemon discussing the fun of riding the Shinkansen and highlighting the '100% Doraemon & Friends in Tokyo' event.
2. Original Stickers: Passengers who listen to the original voice content will receive limited-edition stickers. These stickers feature various Doraemon characters enjoying their travels, including the Japan venue-original Doraemon. They can be printed using multi-copy machines at participating convenience stores (FamilyMart, Lawson, Ministop) across Japan. Passengers can choose one of three types, once per day per person.
3. Original Goods Lottery Campaign: A campaign where those who listen to the original voice content can enter a lottery to win original goods. Details will be announced later on the official website.
Limited-Time Promotions at JR Tokyo Station: 1. Special Advertising at Tokyo Station: Special ads will be posted inside the Shinkansen Nihonbashi Gate from July 22 (Wed) to August 21 (Fri), 2026. Scanning the QR code will allow users to hear a special message from Doraemon. 2. Digital Signage: Special videos will be broadcast on digital visions at the Tokyo Station Yaesu North-South Passage from July 20 (Mon) to July 26 (Sun), 2026.
Special YouTube Streaming of Doraemon Episodes: Related episodes featuring Doraemon are being streamed for a limited time until June 30 (Tue), 2026, at 18:00.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: AllRightsReserved