Daily Aroma Japan Launches 'MATCHA Series,' an Upcycled Fragrance Line Featuring Premium Uji Matcha and Mt. Fuji Scents

Daily Aroma Japan Co., Ltd. (HQ: Taito-ku, Tokyo) has launched its 'MATCHA Series' as part of its upcycled product lineup, offering premium scents inspired by Uji Matcha. Simultaneously, the company introduced the 'Mt. Fuji Lavender' and 'Mt. Fuji Blueberry' series, capturing the essence of the Mt. Fuji region. (Released May 2026)

~ MATCHA Series ~ The MATCHA series is an upcycled care line born from a project to restore abandoned tea fields in Minamiyamashiro Village, Kyoto. In this renowned Uji tea-producing region, an increasing number of tea fields are becoming difficult to maintain due to aging farmers and a lack of successors. Daily Aroma Japan has created new value from these regional resources by incorporating beauty ingredients extracted from tea leaves and flowers harvested during field maintenance.

The fragrance is fresh and elegant, reminiscent of Kyoto Matcha. The lineup includes a face mask, hand creams (20g and 75g), body cologne, and leaf-infused bath salts. These products combine 'Made in Japan' quality with an eco-friendly upcycling narrative, making them ideal gifts for international tourists.

Lineup & Pricing (inc. tax): - MATCHA Hand Cream DA 20g: ¥550 - MATCHA Hand Cream DA 75g: ¥1,430 - MATCHA Leaf-infused Bath Salts 40g: ¥495 - MATCHA Face Mask 20mL: ¥330 - MATCHA Body Cologne 15mL: ¥715

~ Mt. Fuji Lavender Series ~ This series features lavender grown in the pristine environment of Mt. Fuji. To ensure beautiful growth for the following year, the lavender is pruned, often resulting in discarded flowers and stems. Daily Aroma Japan has incorporated 'Mt. Fuji Lavender Extract B'—independently extracted from these materials—into this series. - Mt. Fuji Lavender Hand Cream 20g: ¥770 - Essential Oil Pillow Mist 15mL: ¥715

~ Mt. Fuji Blueberry ~ This hand cream is inspired by blueberries grown near Mt. Fuji. It features 'Mt. Fuji Blueberry Extract B,' derived from fruits that naturally fall during the harvest process. The product offers a sweet and sour blueberry scent with a gentle feel. - Mt. Fuji Blueberry Hand Cream DA 20g: ¥550

Daily Aroma Japan focuses on wholesale, providing tailored proposals for souvenir shops, hotel boutiques, and roadside stations. The products are available for business customers through official wholesale sites.