Simcle, a B2B Advertising Operations Company, Rebrands to Digital Marketing Japan. Transitioning to an AI-Driven B2B Marketing Firm That Goes 'Beyond Lead Generation'.

Simcle, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuma Okamoto), a company specializing in B2B advertising operations support, has changed its corporate name to 'Digital Marketing Japan Inc.' (English: Digital Marketing Japan Inc. / Abbreviation: DMJ) as of June 2026. Alongside this change, the company has launched a fully redesigned corporate website, launched a new careers site, and refreshed its Mission, Vision, and Values, marking the beginning of its second founding phase. There will be no changes to business operations, organizational structure, leadership, or existing contracts as a result of the name change. Building on its track record of supporting over 100 companies, the company will now expand its business with a focus on AI, positioning itself as a B2B growth company that takes full responsibility for securing deals that lead to orders—not just lead generation.

Background of the Name Change | From 'An Advertising Operations Company' to 'A Company Responsible for High-Conversion Deals'

The former name 'Simcle' was a coined word combining 'Simple' and 'Cycle.' The company has operated its business primarily around B2B advertising, guided by the concept of 'Creating the inevitable path to outselling others—faster.'

As the company has grown, its value proposition has evolved. Beyond advertising operations, its scope now includes nurturing leads after acquisition, inside sales, and deal conversion. The company has transitioned into a structure that crosses the boundary between marketing and sales, actively contributing to measurable outcomes.

From 'an advertising operations company' to 'a company responsible for securing high-conversion deals.' The name change reflects this shift in business positioning across the entire organization.

Structural Challenges in the B2B Advertising Market

Leads are being acquired, but they are not converting into deals that lead to orders.

It is unclear whether advertising spend is truly contributing to revenue.

Marketing and sales operate in silos, and acquired leads are not being fully utilized.

When advertising performance is measured only by 'cost per lead,' the responsibility for whether those leads convert into orders is left to the client. As a result, situations arise where 'leads have increased, but sales have not grown.' The company sees resolving this structural issue as a core business opportunity.

Second Founding Story | Aiming for Market Leadership in B2B Advertising

The company positions this name change as a pivotal shift in its business phase—its second founding.

The name 'Digital Marketing Japan' is intentionally ambitious relative to the company's current scale. By naming its ultimate goal upfront, the company aims to elevate its organizational standards and aspirations.

The company's initial target market is the B2B advertising space, where it aims to achieve market leadership. The decision not to include 'B2B' in the company name reflects the intention to expand into broader marketing domains in the future.

The Meaning Behind the New Name

Digital

A declaration to create reproducible results using data and technology—not intuition or experience. This includes fully leveraging digital capabilities such as AI-powered creative analysis and delivery optimization.

Marketing

Returning to the essence of marketing—not just advertising operations—but creating a state where 'products sell themselves without active selling.' The company intends to remain one that is evaluated not by leads, but by deals that lead to orders.

Japan

Explicitly stating the business goal of taking responsibility for the growth of Japanese B2B companies and aiming to become the market leader in this domain.

Refreshed Mission, Vision, and Values

MISSION | Move lives.

We seriously commit to our clients' business growth. We drive revenue growth, enable hiring, expand organizations, and elevate the careers of those involved. We transform not only our clients' futures but the very range of 'possible futures' for everyone we touch. Digital Marketing Japan will continue to pursue results that move lives.

VISION | Become the No.1 B2B Advertising Company.

When companies face B2B advertising challenges, we will be the first name that comes to mind. We will be chosen because we deliver the best results. We will be continuously chosen because we are the most trusted. We will move the market because we create the most value. We will lead B2B advertising not as an advertising agency, but as a core growth partner in business expansion.

VALUES | Five Behavioral Principles

01 Obsession with Purpose | Define success through structured KPIs, not feelings or effort. Be obsessed with numbers.

02 Focus on the Essence | Concentrate on issues that directly impact results, not superficial problems.

03 Exceed Expectations | Design value that surpasses expectations and become someone who creates delight.

04 Face the Customer | Execute missions not from a distance, but from the same vantage point as the customer.

05 Obsession with No.1 | As individuals and as a team, remain a chosen entity based on market value and client outcomes.

Corporate Website Relaunched

In conjunction with the name change, the corporate website has been fully redesigned. The new structure more clearly communicates the company's value proposition, case studies, and client success stories in B2B advertising operations.

Corporate Website

https://dmj-japan.co.jp/

Key Changes

Website URL / Logo / Email Domain

No changes

Leadership / Team / Business Operations / Existing Contracts

Careers Site Launched | 'Adult青春 is found after seeing things through.'

To welcome new team members who will fight alongside us in this second founding phase, we have launched a new careers site. It features open positions, team member profiles, company culture, and employee roundtable discussions.

In hiring, we prioritize attitude over skills. We seek individuals who can set ambitious goals and enjoy the journey, and who can commit to client outcomes as true stakeholders. We are recruiting talent who can participate in organizational building from the ground up during this second founding phase.

Careers Site

https://dmj-japan.co.jp/recruit/

Challenges in AI × B2B Advertising

The top priority under the new name is the redesign of B2B advertising with AI at its core. To address the customer acquisition challenges faced by B2B companies, we provide a state where 'leads with high intent to deal are stably acquired through inbound channels.' This is supported by the following three strengths.

Value Proposition

Create deals that are more likely to lead to orders and build customer acquisition channels that enable scalable revenue growth—without relying on individual expertise.

Strength ① AI-Powered Mass Generation of Advertising Creatives Based on Analytical Data

Leveraging over 10,000 creative production records, AI analyzes key performance indicators to rapidly generate and improve creatives, identifying the most cost-effective winning patterns in the shortest time.

Strength ② Stop Wasteful Ad Delivery and Optimize Advertising Spend

Set proprietary stop criteria based on performance metrics such as CPM, CTR, CPL, and CPA, automatically halting underperforming creatives to minimize wasteful ad spend.

Strength ③ End-to-End Ownership from Lead Acquisition to Deal Conversion

For leads acquired through advertising, we combine approaches including LP thank-you pages, thank-you emails, immediate and follow-up calls (immediate call + 3 follow-ups), SMS, and drip emails, taking full responsibility for the SDR function. By targeting only high-intent prospects, we achieve an average deal conversion rate of approximately 30–50% (based on internal averages via LP campaigns). For clients,