Brand Campaign: 'It's Time for Gokon'
Twenty-Two Co., Ltd. (Headquarters: Shibuya, Tokyo; Representative Director CEO: Yuji Suzuki), operator of the group-date matching app 'Compaikitai,' launched its first brand campaign since the service's inception on Tuesday, May 26, 2026. Since the start of the campaign, the company has been deploying advertisements across various media, including web commercials and banner ads.
'Compaikitai' is a fifth-generation matching app that matches organizers of group dates (gokon). Developed not only for dating and matchmaking but also to provide 'natural and enjoyable encounters' to as many people as possible, it has pursued a gokon-centered matching experience since its launch on December 1, 2023. It has gained widespread support from users, achieving No. 1 in usage and growth rate.
The campaign is being deployed multi-dimensionally, focusing on digital advertising, owned digital media, and owned social media.
### Campaign Overview - Campaign Start Date: Tuesday, May 26, 2026 - Channels: Digital advertising, owned digital media, owned social media, and others. - Theme: 'It's Time for Gokon'
### The Vision Behind 'It's Time for Gokon' In an era where matching apps have become mainstream, the options for meeting people have expanded significantly. However, many users now feel fatigued by constant profile browsing and endless message exchanges, leading to a desire for more natural encounters. We believe this is the perfect time to refocus on the value of 'gokon' meetings.
Gokon offers a form of real human communication that efficiency alone cannot provide. Our theme, 'It's Time for Gokon,' embodies our desire to shift the focus from merely 'finding' encounters to 'enjoying' them.
### About the CMs The campaign features two commercials: 'Relic of the Showa Era' and 'I Hate Matching Apps.' These commercials depict the fatigue of modern matching apps while contrasting it with the genuine excitement and joy of meeting people in person.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン