[Japan Launch] Premium French Salt Brand 'Les Terres Blanches' Released - Exclusive Launch on Bon'ap!

Tutela Co., Ltd. (Headquarters: Chuo-ku, Kobe City, Hyogo Prefecture; Representative Director: Michelle Tsutsui), operator of the online shop 'Bon'ap!' which offers high-quality food culture infused with the French esprit, has announced the exclusive launch of the French premium salt curation brand 'Les Terres Blanches' in Japan. Starting Friday, May 29, 2026, the company will offer a lineup of five carefully selected varieties on its official website and Rakuten Ichiba, bringing the rare salt nurtured by the French terroir to everyday dining tables.

Les Terres Blanches is a brand that selects fleur de sel from around the world based on regional character, proposing a new culinary experience centered on 'enjoying the differences between salts.' Crystals born in salt marshes across France reflect the differences in sea, climate, and minerals, each possessing a distinct taste despite being 'salt.' By utilizing these differences in cooking, a new perspective emerges: not 'what to eat,' but 'which salt to use for the finishing touch.'

Founded in France in 2018, Les Terres Blanches has rapidly expanded its presence in high-end department stores and select shops globally due to its overwhelming quality and design. Key international retail partners include Le Bon Marché and La Grande Épicerie de Paris in France, Harrods and Selfridges in the UK, Williams Sonoma in the US, and Lotte in South Korea.

Adding a dash of Les Terres Blanches salt at the end of cooking enhances the natural flavors of the ingredients. The character of fleur de sel stands out beautifully in simple dishes such as freshly baked bread, fish, or seasonal vegetables. Furthermore, their signature handmade ceramic containers from Portugal, which serve as small art pieces for the dining table, are favored as 'gifts with breathing room'—products that one would want to use for a long time—making them popular for housewarmings and weddings. The brand also prioritizes environmental awareness by using FSC-certified materials for packaging.