Trefac App Surpasses 3 Million Members: UX Design Drives Growth

Trefac Technologies Inc. is pleased to announce that the 'Trefac App,' which we developed and operate from scratch, has surpassed 3 million members. In developing the app, we pursued technology that drives business growth rather than just system construction. The 2023 renewal featured a comprehensive UI/UX overhaul to ensure intuitive operation for diverse users. This allowed us to pursue convenience by merging physical stores with digital features, such as 'real-time appraisal notifications' for in-store purchases, successfully acquiring new users while boosting loyalty among existing ones. We have also built a robust, stable system foundation from scratch that allows for flexible modifications as the user base grows. Even under the massive traffic of 3 million users, we ensure high reliability, providing an environment where points and coupons are issued in real-time and function seamlessly when users need them. Leveraging the development know-how proven by this achievement, we aim to expand our services beyond the group, contributing to the digital transformation (DX) and system development needs of society at large.