Real Estate SNS 'Uchikatsu' Surpasses 600 Registered Companies

Dream Planning Co., Ltd., operator of a specialized real estate SNS, announced that the number of registered companies on its 'Uchikatsu' platform reached 600 as of May 22, 2026.

Companies ranging from major firms to local specialists have endorsed this 'new form of real estate distribution that does not rely on advertising costs,' driving rapid growth.

Behind the intensifying 'vacant house problem' in Japan lie the structural issues of advertising costs inherent in the traditional real estate industry.

1. High Listing Costs: Since listing on major portal sites incurs significant fees, 'inexpensive properties' with low brokerage commissions struggle to reach the market. 2. Neglected 'Negative Assets': Agents capable of handling vacant homes in rural areas or special properties such as those that cannot be rebuilt are invisible to consumers, leading to an increase in abandoned properties.

To solve these issues, 'Uchikatsu' was developed by active real estate executives as a tool 'they themselves truly want to use.'

Three Solutions Provided by 'Uchikatsu' (Completely Free):

1. Free Property Search and Listing: Agents can broadcast information at zero cost, and users can discover bargains and niche properties not listed on existing sites. 2. Strong 'Bulk Appraisal/Purchase Requests' for Special Properties: Users can request services from the best professionals matched to their property's characteristics from nationwide registered agents. 3. 'Free Real Estate Consultations' with Experts: Professionals with specialized knowledge answer complex questions, creating a searchable archive that resolves user anxiety and visualizes agent reliability.

With over 600 registered companies, the nationwide network for solving the problem of 'negative assets' has been solidified. The company aims to continue working toward a society 'free from real estate concerns.'