Goenpan, a bakery in Toyoyama Town, Nishikasugai District, Aichi Prefecture, that produces and sells egg and dairy-free allergy-friendly bread, celebrated its second anniversary in June 2026. To commemorate this milestone, they have launched an e-commerce site to deliver frozen bread nationwide, commencing mail-order sales across the country.
Goenpan produces and sells products that consider food allergies, including egg and dairy-free bread and gluten-free baked goods. Using "Kinuanori," a wheat variety from Aichi Prefecture, and komekoji (rice malt), they continue to pursue deliciousness in their allergy-friendly bread.
Goenpan aims to deliver more than just bread.
They want children with food allergies to experience the joy of eating the same food as their family and friends.
And they want to connect people—eaters, makers, and the community—with smiles.
With the launch of their e-commerce site, they can now deliver their freshly baked frozen bread nationwide to those who found it difficult to visit their physical store.
⚫︎ Goenpan E-commerce Site
https://shop.goenpan.com/
Background of the Launch | Delivering the Joy of Eating the Same Food
Children with egg or dairy allergies sometimes experience eating something different from their family and friends at school, events, or family meals.
Furthermore, for the elderly who have difficulty chewing or swallowing, soft and easy-to-eat bread is a food they can choose with confidence.
Goenpan values the ability to share the same meal with family, friends, and loved ones, regardless of allergies or age.
To achieve this, they not only avoid eggs and dairy but also focus on taste, texture, and appearance, aiming to balance safety and deliciousness.
Their main ingredient is "Kinuanori," wheat from Aichi Prefecture. Adding komekoji (rice malt) brings out a natural sweetness and a fluffy, chewy texture.
Additionally, they manufacture in an environment where eggs and dairy products are not brought into the bakery, taking precautions against even trace contamination.
Frozen Bread Mail Order Begins, Nationwide Shipping Available
Until now, Goenpan's activities have primarily focused on in-store sales, regional events, and sales to elderly care facilities and welfare facilities.
During this time, they received many requests such as:
"Do you have mail order?" "I live far away and cannot visit." "I want my family to try it too."
In response to these requests, they launched an e-commerce site for nationwide shipping of frozen bread to mark their second anniversary.
Their unique freezing technology captures the freshly baked taste as much as possible, allowing customers to enjoy a fluffy texture at home.
Orders for Goenpan's allergy-friendly bread can now be placed from anywhere in Japan.
Fluffy and soft bread is also popular with the elderly. Goenpan delivers its products to many people through regional events and facility sales.
"We want to make bread that is gentle to people and gentle to the body."
Goenpan operates as a Type B employment support facility, where individuals with disabilities are involved in bread making.
Their goal is not just to make "bread for welfare," but "bread chosen for its deliciousness."
To this end, they have adopted the theme: "We want to make bread that is gentle to people and gentle to the body."
It should be safe for the eater. It should be something that creators can be involved in without strain. And it should be naturally loved by the local community.
Goenpan cherishes this approach to bread making.
Commitment to Deliciousness Achieved Through Expert Supervision
The bread making is supervised by Ms. Satoko Shibata of "Goen-ya," a specialty chiffon and bagel shop in Toyoyama Town, Nishikasugai District, Aichi Prefecture.
Leveraging her experience in home baking instruction, she has not only focused on taste, texture, ingredients, and appearance but also established a manufacturing process that individuals with disabilities can easily participate in.
Instead of "bread eaten with sacrifice for someone else,"
They aim for products that "anyone can find delicious."
They continue product development daily with this goal in mind.
Future Outlook | Allergy-Friendly Bread Spreading Nationwide
Goenpan has delivered "bread gentle to people and gentle to the body" through regional events, sales to elderly facilities, and engagement with children's facilities.
With the launch of their e-commerce site, they can now deliver Goenpan's bread to those who had difficulty visiting their store or events.
Moving forward, they will continue to make bread that everyone, including those with allergies and the elderly, can eat with peace of mind, and will continue their journey as a bakery that connects people.
Product Examples
Komekoji Bread of Emotion, Colorful Melon Pan, Baked Curry Bread
Chewy Red Bean Paste Bun, Koji Sweet Sake Granola, Monaka, Florentine
Store and Business Overview
Name: Type B Employment Support Goenpan Location: 93 Fujito, Toyoba, Toyoyama Town, Nishikasugai District, Aichi Prefecture Content: Production and sale of egg and dairy-free bread, gluten-free baked goods, etc. Sales Methods: In-store sales, event sales, nationwide shipping via e-commerce site Operating Company: Nagoya Kamogashira Land Co., Ltd.
E-commerce Site: https://shop.goenpan.com
Official Site: https://goenpan.com
Inquiries
Contact: Yamada
0568-55-9539
FACT BOX
- Source: PR TIMES
- Category: 事業展開