Ultra-thin leather wallet 'TIDY3.0', born from 50,000 voices, to launch in mid-June

Hallelujah, a company engaged in the manufacturing and sales of leather goods, will release 'TIDY3.0 Zaifuman', a long wallet achieving overwhelming thinness and compactness, in mid-June 2026 through its official e-commerce site. As the latest entry in the series with over 50,000 units sold, this product was developed in collaboration with 'Cho-zaifu Mania', a site specializing in long wallets, to resolve the bulky and heavy issues faced by long-wallet users. It is the 'minimal solution' for a long wallet, nearly the same size as a 10,000-yen note. By adopting a unique 'parallel layout' structure and strictly selected Himeji-produced bridle leather, it provides a smart checkout experience by maintaining a thickness of 1.0cm even when fully loaded.

### Three main features

1. [Evolution] From 'shortness' to 'freedom from thickness'. The 1.0cm shock Even with 20 bills, 10 cards, 15 coins, and 1 key, it maintains a thinness indistinguishable from when empty. By adopting a unique 'parallel layout' that places card storage and the coin pocket in a row, it prevents interference between parts and succeeds in distributing the total thickness to the limit.

2. [Function] Automating organization. Internal structure that refines checkout Despite its extreme size, nearly the same as a 10,000-yen note, it allows for stress-free insertion and extraction by opening the zipper end wide. By eliminating sewing gussets from the bill space, it ensures smooth access without catching corners. It also features a 'raised coin pocket' for easy finger access and a pocket for touch-based payment without opening the wallet.

3. [Material] Strength gained by discarding lining. Himeji-produced 'Bridle Leather' The ultimate thinness is supported by Himeji-produced bridle leather used luxuriously even in the interior. Its strong resilience, which is not lost even when thinned, enables a 'lining-free' structure. The aging process, where wax blends in and transforms into a mirror-like luster with use, satisfies the desire to own a lifelong partner.

### Development background

'TIDY2.0' achieved record support exceeding 200 million yen through crowdfunding. Not resting on that success, we analyzed over 50,000 user voices and identified a craving for 'thinness' and the 'pleasure of access'. Incorporating insights from the specialist site 'Cho-zaifu Mania', skilled Japanese craftsmen completed 'TIDY3.0'.

### Product summary - Product name: TIDY3.0 - Price: 18,888 yen (tax included) - Launch date: Mid-June 2026 - Available at: Official EC site (https://hallelujah.jp/) - Colors: Choco, Camel, Black, Navy, Green - Size: Width 16.5cm / Height 8.5cm / Thickness 1.0cm - Weight: Approx. 60-70g - Material: Cowhide (Himeji bridle leather) - Functions: 1 bill compartment, 1 coin pocket, 10 card slots, 1 touch payment pocket

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: Hallelujah
  • Products / services: TIDY3.0 Zaifuman