How long will the popup at Nihombashi Mitsukoshi last?

It started on May 13, 2026, and is described as a 'long-term popup'. As a specific end date is not mentioned, please check the official website for updates.

Where can I get the personalized embroidery service?

The service is available on Vacation's official website and at the event venue. Embroidery is free and done with gold thread on the bottom right of the swaddle.

Are AtelierChoux products safe for babies with sensitive skin?

Yes, they are made from 100% GOTS-certified organic cotton, which is gentle on sensitive skin and safe for babies with allergies.

AtelierChoux Paris Launches New Patterns; Popup Event Opens at Nihombashi Mitsukoshi

Published May 21, 2026 6:10 PM ・ Updated Jun 14, 2026 8:37 AM ・ 3 min read ・ Source: PR TIMES

Vacation Co., Ltd., the official distributor of the French baby brand AtelierChoux Paris, has launched the new 'SPRING BUNNY' collection. Featuring high-quality items made in France with organic cotton, the brand is also hosting a long-term popup event at Nihombashi Mitsukoshi Main Store.

Vacation Co., Ltd., a retailer specializing in curated high-end baby items, has announced the launch of new swaddles and bibs from the Parisian baby brand AtelierChoux Paris, for which it serves as the official distributor.

The featured new pattern, 'SPRING BUNNY,' showcases an intricate design with a large rabbit illustration on a blue background. AtelierChoux is renowned for using 100% GOTS-certified organic cotton and maintaining a strictly 'Made in France' production process. Its artistic and sophisticated designs have earned a loyal following among celebrities worldwide.

The matching bibs are crafted from organic cotton satin and feature a reversible design, allowing users to enjoy different prints on each side. The swaddles can be customized with free name embroidery in gold thread, making them an ideal choice for baby showers or birth celebrations.

In conjunction with the launch, a long-term popup event has been running at the Nihombashi Mitsukoshi Main Store (7th Floor) since May 13, 2026. This provides customers with an opportunity to personally experience the quality and artistry of the brand while selecting unique gifts.

[Product Specifications] - Material: 100% GOTS-certified organic cotton - Size: Swaddle (approx. 96cm x 96cm), Bib (approx. 29 x 21cm) - Origin: Made in France

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Source: PR TIMES
Category: New Product
Organizations: AtelierChoux Paris

AtelierChoux Paris Launches New Patterns; Popup Event Opens at Nihombashi Mitsukoshi

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