New Product

Popular Shabby Chic Design! New Launch of French Organic Cotton Swaddles & Reversible Bibs

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 11, 2026 6:50 PM ・ Updated Jun 14, 2026 12:00 AM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Vacation Co.
launches the 'chateau choux' series from French baby brand 'AtelierChoux'.
The collection includes organic cotton swaddles, gift boxes, and bibs, currently available at a long-term pop-up store in Nihonbashi Mitsukoshi.

Vacation Co. launches the 'chateau choux' series from French baby brand 'AtelierChoux'. The collection includes organic cotton swaddles, gift boxes, and bibs, currently available at a long-term pop-up store in Nihonbashi Mitsukoshi.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000078.000040333.html Distributor: PR TIMES
Published: Jun 11, 2026

Vacation Co. (Maebashi, Gunma; President: Hatsumi Matsubara), a retailer of stylish and sophisticated baby items, has announced the launch of the 'chateau choux' series from the French baby brand 'AtelierChoux,' for which it serves as an authorized distributor.

'AtelierChoux' is renowned for its swaddles made from GOTS-certified organic cotton, meeting strict international standards. The brand’s artistic designs, featuring humorous depictions of animals and French architecture, are highly regarded by celebrities around the world.

The newly released 'chateau choux' series includes: - Swaddles: 100x100cm organic cotton, versatile as nursing capes or sunshades. - Chateau Choux Box: Luxurious gift box. - Reversible Bibs: Matching patterned bibs made of satin-weave organic cotton.

A long-term pop-up store is also currently being held on the 7th floor of the Nihonbashi Mitsukoshi Main Store, allowing customers to experience the French esprit in person.

- Material: 100% GOTS-certified organic cotton - Country of Origin: France

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: AtelierChoux

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Announced　Jun 11, 2026 6:50 PM — Distributor PR TIMES
Collected　Jun 11, 2026 10:06 AM
AI structured & analyzed　Jun 11, 2026 10:12 AM
Desk-reviewed & published　Jun 11, 2026 6:50 PM

FAQ

AtelierChoux（アトリエシュウ）とはどのようなブランドですか？

フランス・パリ発のベビーブランドで、GOTS認証オーガニックコットンを使用したおくるみが代表的です。動物やフランスの建物を描いたアートのようなデザインが特徴です。

「chateau choux」シリーズにはどのような製品がありますか？

オーガニックコットン製のおくるみ、ギフトボックス、リバーシブル仕様のスタイがラインナップされています。

株式会社バケーションの日本橋三越本店でのイベントはいつまでですか？

2026年5月13日（水）から長期POPUPとして開催されています。

AtelierChouxのおくるみの用途は？

おくるみだけでなく、授乳ケープ、日よけ、夏場の冷房対策など幅広く使用できます。

製品の素材は安全ですか？

赤ちゃんのアレルギーや敏感肌にも優しい、GOTS（Global Organic Textile Standard）認証のオーガニックコットンを100%使用しています。

Cite this article — HOW TO CITE

Washin AI News Desk“Popular Shabby Chic Design! New Launch of French Organic Cotton Swaddles & Reversible Bibs”AI News by Washin Village（和心村）, Jun 11, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%90%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3/en/news/2026-06-11-%E3%82%B7%E3%83%A3%E3%83%93%E3%83%BC%E3%82%B7%E3%83%83%E3%82%AF%E3%81%AA%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E3%81%8C%E4%BA%BA%E6%B0%97-%E3%83%95%E3%83%A9%E3%83%B3%E3%82%B9%E8%A3%BD%E3%82%AA%E3%83%BC%E3%82%AC%E3%83%8B%E3%83%83%E3%82%AF%E3%82%B3%E3%83%83%E3%83%88%E3%83%B3%E3%81%8A%E3%81%8F%E3%82%8B%E3%81%BF-and

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