Value Commitment Inc. (Headquarters: Toshima-ku, Tokyo; Representative Director: Kazuhiro Saito) announces that the cumulative number of users of its ID photo service, Pic-chan 'Convenience Store ID Photo,' has surpassed 10 million. Concurrently, in response to increasing demand for data utilization, the company is launching a new service: Pic-chan 'Convenience Store ID Photo Plus'.

Challenges Revealed by the Shift Toward Digital ID Photo Submissions

In recent years, the online application process for job hunting, certification exams, and various official procedures has accelerated, shifting ID photos from 'printed submissions' to 'digital submissions'. Starting in January 2026, university entrance exam applications will also go fully online, further increasing the need to upload photo data taken with smartphones.

However, submissions require compliance with specific file formats, sizes, and capacities, creating a new challenge: users struggle to adjust their photos to meet submission requirements.

An internal survey conducted by our company revealed that three out of four respondents (74.6%) have experienced difficulties preparing ID photos for web submission. The most common issue was 'specification of data formats such as JPEG' (36.1%), followed by 'adjusting file size' (29.3%). In contrast, only 25.4% said they had 'no particular difficulty,' clearly indicating that many users feel burdened by file adjustments during digital submissions.

To address these user challenges, we have developed Pic-chan 'Convenience Store ID Photo Plus'.

Features of Pic-chan 'Convenience Store ID Photo Plus'

① Freely Selectable Background

AI automatically removes the background, allowing users to choose from 80 background colors, including white, blue, and gray. This makes it easy to create ID photos that match the requirements of various submission destinations—such as job applications, certification exams, or official forms—even from photos taken at home.

② Natural Skin Tone Correction (Peace of Mind Finish)

AI automatically adjusts brightness and color tone, allowing users to select finishes such as 'smooth skin,' 'whitening,' or 'healthy-looking skin.' The correction maintains a natural appearance while enhancing facial tones for professional ID photos.

③ Automatic Size Adjustment

The service automatically resizes photos to fit specific needs—resumes, driver's licenses, certification exams, etc. Users can easily create submission-ready ID photos without the hassle of manual size settings.

④ Photo Data Download Available

Users can now download ID photo data suitable for online applications and web registrations. The service supports not only printing but also digital submissions, making it versatile for various use cases.

⑤ Price: 300 JPY

For just 300 yen, users can access all essential features: background change, skin tone correction, size adjustment, and photo data download. We offer a high-quality, properly formatted ID photo at an affordable price. Additionally, for an extra 100 yen, printing on sticker paper is also available.

Pic-chan 'Convenience Store ID Photo Plus': https://pic-chan.net/p/

The Evolution of Pic-chan: Reaching 10 Million Cumulative Users

Pic-chan 'Convenience Store ID Photo' allows users to print ID photos at convenience stores using face photos taken with smartphones or digital cameras. Since its launch in 2014, the service has continuously evolved in response to user feedback.

Initially limited in accessibility, the service now supports multiple access methods—including web browsers, mobile apps, and LINE—adapting to diverse user needs. It is also printable at approximately 58,000 major convenience stores nationwide, making it accessible at nearly every convenience store across Japan.

Functionally, the service has expanded from three initial print sizes to free sizing and added support for sticker paper, significantly improving convenience. Through these efforts, we have provided affordable, on-demand ID photos for life milestones such as exams, job hunting, and career changes, supporting users in their personal growth.

Thanks to these initiatives, the service has gained widespread support as an easy-to-use ID photo solution, and we are proud to announce that cumulative usage has now surpassed 10 million. Moving forward, we will continue to value customer feedback and improve our services to meet evolving needs, supporting users' next steps through ID photos.

Executive Comment

'ID photos are shifting from “printed submissions” to “digital uploads.” Pic-chan will continue to provide an easy-to-use service for everyone, setting a new standard for ID photos.'

(Kazuhiro Saito, Representative Director, Value Commitment Inc.)

Survey Overview

Survey Conducted By: Value Commitment Inc.

Survey Method: Online survey (using Fastask)

Survey Period: May 27 to June 3, 2026

Valid Responses: 532

Pic-chan 'Convenience Store ID Photo'

Pic-chan 'Convenience Store ID Photo' enables users to print ID photos at convenience stores using photos taken with smartphones or digital cameras. Since its launch in 2014, over 10 million people have used the service.

• Pic-chan 'Convenience Store ID Photo': https://pic-chan.net/c/

• Pic-chan 'Convenience Store ID Photo Plus': https://pic-chan.net/p/

Pic-chan 'Gara Pon Sticker'

Pic-chan 'Gara Pon Sticker' is a service that allows users to create custom stickers and decals. Simply send your favorite photos or images via the website or LINE to easily create original stickers. The 'Gara Pon' auto-layout feature enables beautiful collage photos without any manual editing. Priced at just 300 yen, it's available 24/7, anytime.

• Pic-chan 'Gara Pon Sticker': https://pic-chan.net/gp/

Official SNS

TikTok: https://www.tiktok.com/@pic_channel_tt

Instagram: https://www.instagram.com/picchan_official/

Facebook: https://www.facebook.com/picchan200/

X: https://x.com/pic_channel

LINE: https://lin.ee/UQmqgCk

YouTube: https://www.youtube.com/@picchan_official

Company Overview

Company Name: Value Commitment Inc.

Headquarters: 1-31-10-605 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013

Representative: President and Representative Director Kazuhiro Saito

URL: https://vcm.co.jp

Business Activities: Planning, proposal, and operation of ICT-based services

1. Online printing services

2. IT solution services

FACT BOX

  • Source: PR TIMES
  • Category: New Product