What is the name and location of the store hosting the Papas 40th Anniversary event?

The event is being hosted at Sendai Mitsukoshi, a department store located in Sendai, Japan, from April 8 to April 14, 2026.

When will the PAPAS 40th Anniversary Keyword Rally take place at Sendai Mitsukoshi?

The PAPAS 40th Anniversary Keyword Rally will run from Wednesday, April 8, to Tuesday, April 14, 2026, at Sendai Mitsukoshi.

How many keyword collection points are set up inside Sendai Mitsukoshi for the rally?

There are 4 designated locations within Sendai Mitsukoshi where participants can collect keywords as part of the 5-letter scavenger hunt.

What is the first keyword letter participants need to find in the Papas Anniversary rally?

The first keyword letter participants must find in the Papas 40th Anniversary rally is 'S', which is part of a 5-letter word.

What brand philosophy has Papas maintained since its founding in 1986?

Since 1986, Papas has emphasized comfort that feels 'somehow good' and the reliability of Japanese craftsmanship as its core brand values.

Papas 40th Anniversary: Hosting an In-Store Scavenger Hunt Event at Sendai Mitsukoshi

Published Apr 9, 2026 2:08 AM ・ Updated Jun 17, 2026 4:11 AM ・ 2 min read ・ Source: PR TIMES

Papas Co., Ltd. will hold a 'PAPAS 40th Anniversary Keyword Rally' at Sendai Mitsukoshi from April 8 to April 14, 2026, offering shoppers an enjoyable experiential event.

Papas Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) will hold the 'PAPAS 40th Anniversary Keyword Rally in Sendai Mitsukoshi' at Sendai Mitsukoshi from Wednesday, April 8, to Tuesday, April 14, 2026, to commemorate the 40th anniversary of the brand's birth.

As a participatory event that can be enjoyed while touring the building, we will deliver modest discoveries and fun during your shopping time.

Since its birth in 1986, Papas has cherished the comfort that makes you feel 'somehow good' and the reliability of Japanese craftsmanship.

This keyword rally is a project where you complete a word themed around our 40-year history by walking around the building.

The first keyword is 'S'. By visiting the points set up at 4 locations in the building and collecting a total of 5 letters, a single word symbolizing the history of Papas will be completed.

A small joy that is an extension of daily life. Please feel free to participate between your shopping.

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Source: PR TIMES
Category: Event

Papas 40th Anniversary: Hosting an In-Store Scavenger Hunt Event at Sendai Mitsukoshi

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