[Free Webinar] Leveraging MA to Drive Business Opportunities: Visualizing Buying Groups to Empower Sales Decisions

Power Interactive is hosting a free webinar titled "Leveraging MA to Drive Business Opportunities: Visualizing Buying Groups to Empower Sales Decisions." The live session will be on June 30, with recorded sessions available on July 1.

While many B2B companies have adopted Marketing Automation (MA) for lead nurturing, they often face the "MA wall," where leads don't convert to business opportunities despite high scores, lead quality is questioned by sales, or marketing ROI cannot be proven.

The root cause is a failure to grasp organizational (buying group) decision-making, which is the essence of B2B procurement, due to an over-reliance on individual-level scoring.

The key to overcoming this is an approach that integrates and expands existing data. By aggregating MA, SFA/CRM, web, and sales interaction data, and using AI analytics to visualize "buying group movements," companies can pinpoint the exact timing and key personnel for sales teams to approach.

The seminar will be delivered in two parts: Part 1: Mr. Munetoshi Yamashita from primeNumber, Inc. will explain the concept of "Buying Group Marketing," which breaks through the limitations of traditional lead-based MA, and introduce the "primeMarketingAgent" solution. Part 2: Mr. Toshiya Yamada from Power Interactive will share practical steps for implementing and institutionalizing "Buying Group Marketing," including real-world case studies of internal MA utilization, data integration, and sales alignment.

Seminar Overview: Dates: Live session) June 30, 2026 (Tue) 12:00–12:50 Recorded session) July 1, 2026 (Wed) 12:00–12:50 Recorded session) July 1, 2026 (Wed) 18:00–18:50 Format: Live streaming & recorded streaming Fee: Free