WienerBlut captures the atmosphere of 19th-century Vienna, where history, art, and culture intersect, transforming it into scent.

This event offers visitors the opportunity to experience the brand's signature fragrances firsthand.

11 Fragrances Featured at the Perfume Summer Market

BALLROOM BOHÈME ※New Product

100ml: ¥46,200 (tax included)

The warmth of Tonka Absolute and Black Vanilla Absolute envelops the senses, harmonized by the noble depth of Cedarwood and Mangrove Wood. The rebellious whisper of tobacco and clove lingers in the air, leaving behind the unforgettable, sweet afterglow of a waltz.

NOTES

Clove / Mangrove Wood / Iris Butter / Tonka Absolute / Black Vanilla Absolute / Virginia Cedarwood / Tobacco / Amber

※BALLROOM BOHÈME is available only in 100ml.

HESPERIA

50ml: ¥35,200 (tax included)

100ml: ¥46,200 (tax included)

Opens with the scent of mandarin and cedra (a lemon ancestor), evoking the atmosphere of a garden surrounded by boxwood, jasmine, and cedar.

NOTES

Mandarin Leaf / Cedra / Orange Blossom / Clove Bud / Jasmine / Frankincense Oil / Boxwood

EX VOTO

50ml: ¥35,200 (tax included)

100ml: ¥46,200 (tax included)

A tribute to the Feast of Corpus Christi, a holiday in the Austro-Hungarian Empire.

Uses three types of frankincense (olibanum), chamomile, and nutmeg—raw, unrefined ingredients.

NOTES

Pink Pepper / Mastic / Roman Chamomile / Ash of Frankincense / Nutmeg / Melilot / Guaiac Wood / Ambergris Mint / Ice Water / Rock Moss / Alpine Lichens / Eucalyptus / Fir Needle / Cedarwood

PALAIS NIZAM

50ml: ¥35,200 (tax included)

100ml: ¥46,200 (tax included)

Inspired by Archduke Franz Ferdinand’s late 19th-century journey to Hyderabad, India.

NOTES

Saffron Stigma / Dried Prune / Lingering Brandy Aroma / Bergamot / Vintage Leather / Davana / Cistus / Oakwood / Ice Water / Rock Moss / Alpine Lichens / Eucalyptus / Fir Needle / Cedarwood

NORD DU NORD

50ml: ¥35,200 (tax included)

100ml: ¥46,200 (tax included)

Inspired by a fin-de-siècle fragrance no longer in production. Evokes the fresh scent of forests, pine needles, snow, and trees.

NOTES

Peppermint / Ice Water / Rock Moss / Alpine Lichens / Eucalyptus / Fir Needle / Cedarwood

SALE MARINO

50ml: ¥35,200 (tax included)

100ml: ¥46,200 (tax included)

The deep green hue of Sale Marino comes from Algae Absolute, a highly concentrated marine-derived essence. It delivers a complex, authentic oceanic atmosphere, reminiscent of fresh salt mist along a bay laurel coastline.

NOTES

Algae Absolute / Seaweed / Bay Laurel / Sea Salt / Juniper / Clary Sage / Hyacinth / Wild Pistachio / Cedarwood

FREUDIAN WOOD

50ml: ¥35,200 (tax included)

100ml: ¥46,200 (tax included)

Inspired by the intellectual movements of fin-de-siècle Vienna, particularly Freud’s 'The Interpretation of Dreams' (first edition, 1899).

NOTES

Ambrette Seed / Cypress / Milk / Cumin / Costus / Mimosa / Sandalwood / Ambergris / Labdanum

UNHEIMLICH

100ml: ¥46,200 (tax included)

Inspired by Freud’s 1919 essay 'The Uncanny,' this fragrance is a uniquely complex composition where darkness, cleanliness, impurity, purity, eroticism, unease, and curiosity coexist.

NOTES

Red Pepper / Cardamom / Cistus / Lavender / Jasmine Sambac / Iris / Costus / Cumin / Cocoa / Ambergris / Civet / Castoreum / Birch Tar / Vetiver / Wild Leather / Opoponax

※UNHEIMLICH is available only in 100ml.

KLUBWASSER

50ml: ¥35,200 (tax included)

100ml: ¥46,200 (tax included)

The scent of freshly broken twigs, fragrant grass, and dark green nettles reveals a noble, wild path through a wooded hill. A fresh yet mystical fragrance woven from crisp green notes and earthy depth.

NOTES

Neroli / Angelica Root / Elemi / Banana Leaf / Galbanum / Nettle / Ivy / Smoked Wood / Gurjun / Lentisk

ELYSION

50ml: ¥35,200 (tax included)

100ml: ¥46,200 (tax included)

Inspired by the right wall, 'The Ideal Realm,' of Gustav Klimt’s mural 'Beethoven Frieze.'

NOTES

Cedra / Pink Pepper / Angelica Root / Fig Leaf / Anise / Mimosa Absolute / Water Jasmine / Iso E Gamma / Amber / Musk

THERION

50ml: ¥35,200 (tax included)

100ml: ¥46,200 (tax included)

Inspired by the central panel, 'Hostile Forces,' of Gustav Klimt’s 'Beethoven Frieze.'

NOTES

Bergamot / Black Pepper / Carrot Seed / Bay Laurel Leaf / Blue Chamomile / Violet / Cade Wood / Sandalwood / Amber / Cypress / Musk

※Product lineup is subject to change.

ABOUT WienerBlut

Founded in 2009 in Vienna, Austria by Alexander Ljung, WienerBlut is a unisex fragrance brand. The name, meaning 'Viennese Spirit,' is derived from the title of the waltz composed by Johann Strauss II in 1873. The brand recreates the essence of fin-de-siècle Vienna—a period of extraordinary cultural flourishing in the Austro-Hungarian Empire—using luxurious natural raw materials. The scents are complex and deep, yet light and pleasant. The bottles, designed with a modern interpretation of 19th-century perfume vials and Viennese pharmacy bottles, are also striking.

INFORMATION

Event Overview

Dates: July 22 (Wed) – July 28 (Tue), 2026

Hours: 10:00–20:00

Venue: 1F Promotion Space, Isetan Shinjuku Men's Building

Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: BALLROOM BOHÈME / HESPERIA