Launch of the 'SEA SIDE WINDS' Handy Fan Series: Refreshing the Hot Summer with Coolness and Design

Bic Idea is an original brand of Bic Camera. The concept is "Beyond good, exactly what I wanted." Facing small inconveniences in daily life and unspoken desires, we aim for products that make you think, "Yes, this is exactly what I wanted." Based on the idea of "scientifically analyzing the desire for things," it is a brand that stays close to the user's feelings and lifestyle, shaping products that make you instinctively want to pick them up.