Company Where All Employees Engage in Plush Toy Activities: What's the Reason for Character "Proliferation"?

株式会社ビー・アンド・プラス (B&Plus Inc.), headquartered in Ogawa-machi, Hiki-gun, Saitama, will launch a new initiative called "Wainyares Fan Activity" in April 2026, utilizing its official character "Wainyares Hakase."

This initiative is not merely about character utilization but is a branding strategy born from employee ideas to expand the corporate culture.

(Plush Toy Activities in Manufacturing?! The Wainyares Project Begins) B&Plus Inc.'s official character, "Wainyares Hakase," was born from the idea of an employee who enjoys making manga as a hobby.

After internal and external voting, it was adopted and has existed as the company's character since 2019.

While it has appeared on the website and flyers previously, its use for external communication was limited.

Subsequently, triggered by social media posts featuring the character in 3D-printed form, reactions from both inside and outside the company gradually expanded, leading to the current "Wainyares Fan Activity."

<Key Moment: The Fusion of "Technology" and "Playfulness"> At B&Plus, while developing and manufacturing wireless power transfer technology, there is a culture that values employee ideas.

Out of this emerged the social media posts "#Wainyares Theater."

Using characters created with a 3D printer, they have been communicating: * Technical explanations (e.g., Litz wire) * Seasonal topics (e.g., Valentine's Day, Hina Matsuri, WBC) * Relatable everyday content with humor.

Despite being a technology company, this style of communication with a playful spirit has gradually gained traction.

(#Wainyares Theater: Technical Edition) Understanding the Company Starts with Familiarity In highly technical fields like wireless power transfer, information tends to become specialized.

Therefore, the company aims to first foster familiarity with the company itself...