Piala Inc. Appoints Akie Shimada as External Director to Strengthen Management

Piala Inc., a marketing partner that integrates branding and direct marketing to maximize performance, announced the appointment of Akie Shimada as an External Director at its 22nd Annual General Meeting of Shareholders. Shimada is the first woman to hold this position at Piala. With her extensive professional background in branding and marketing, particularly in strategy design based on consumer perspectives, she is expected to help diversify the board's perspective and strengthen the company's management foundation. Piala will utilize Shimada's insights to accelerate its marketing DX initiatives and achieve sustainable enterprise value growth.