The exhibition theme this time is 'Turning your "likes" into "scents".'
Kinkuma Perfume collaborates with various IPs, content, figures, and works—including idols, talents, creators, influencers, athletes, anime, and games—to support the development, manufacturing, and sales of original perfume merchandise.
At the booth, they bring the services offered at their Yatsugatake perfume workshop and Tokyo Koenji Lab Shop to the exhibition floor. They offer an end-to-end experience ranging from fragrance blending to design selection, mockup production, sales landing page (LP) creation, and the launch of sales.
Companies, copyright holders, talent agencies, creators, and influencers considering the production of perfume merchandise are encouraged to visit the Kinkuma Perfume booth at the 'Oshikatsu EXPO'.
Shaping the 'Oshi's scent' in a minimum of 2 hours. Collaborative perfume creation service available to experience at the exhibition venue.
At the Kinkuma Perfume booth, they offer an experiential service where attendees can blend scents on the spot based on the worldview of their 'likes' or 'Oshi', materializing the final product concept of an original perfume.
Normally, the following services are provided for a fee at Kinkuma Perfume's Koenji Lab Shop:
- DIY blending/perfume making experience: 3,300 yen - 12,100 yen - Blending request to a professional/in-person counseling: 16,500 yen - Finished product sample/mockup production: 16,500 yen
At this 'Oshikatsu EXPO' venue, these services can be experienced for free exclusively during the exhibition.
It is okay if you are not familiar with fragrances. The AI blending concierge 'Yatsumine Cologne' will assist you in expressing your Oshi's image through scent.
It is also possible to film the blending and development process and distribute it as content for fans.
The booth consists of 3 areas:
1. OEM Area A consultation area for perfume OEM development and manufacturing. Pinore Co., Ltd., which operates Kinkuma Perfume, has been involved in perfume development and manufacturing for over 20 years. For this exhibition, they have partnered with Matsushima Co., Ltd. as 'container professionals' and SSP Co., Ltd. as 'manufacturing professionals' to offer a one-stop production service tailored to needs, ranging from ultra-small lots of 10 bottles to large lots of over 100,000 bottles.
2. Collab Goods Production & Blending Experience Area A collaborative perfume production area for IPs, talents, creators, and brands. Attendees can consult and blend scents on the spot and experience making a finished product mockup. Furthermore, utilizing the Kinkuma Perfume Custom Lab homepage, they can consult on sales schemes including the creation of a collaborative perfume LP for sales, make-to-order sales, payment processing, and shipping.
3. Kinkuma Perfume Brand Introduction Area An area introducing Kinkuma Perfume's own brands and popular products. At the venue, they will introduce their in-house brand 'Kinkuma Perfume JAPAN COLLECTI' (as per the original text) and others.
FACT BOX
- Source: PR TIMES
- Category: Event