New Product

[Berry Scent x Cooling Cosmetics] Limited Edition Cooling* Fragrance Inspired by Strawberry Shaved Ice Released from VASILISA!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 12, 2026 11:00 AM ・ Updated Jun 13, 2026 11:48 PM ・ 9 min read ・ Source: PR TIMES

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⚡ Key Points

Fits Corporation will release "Vasilisa Grace Rouge Nostalgic Ice Eau de Parfum" on July 3, 2026, as part of its 2026 Summer "Sweets Collection." This limited-edition fragrance captures the scent and cooling sensation of sweet and sour strawberry shaved ice.
Pre-orders will begin sequentially on June 19, 2026, at PLAZA stores nationwide (excluding some) and the official online store "FITS you.
STORE."

Fits Corporation will release "Vasilisa Grace Rouge Nostalgic Ice Eau de Parfum" on July 3, 2026, as part of its 2026 Summer "Sweets Collection." This limited-edition fragrance captures the scent and cooling sensation of sweet and sour strawberry shaved ice. Pre-orders will begin sequentially on June 19, 2026, at PLAZA stores nationwide (excluding some) and the official online store "FITS you. STORE."

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000192.000015815.html Distributor: PR TIMES
Published: Jun 12, 2026

Fits Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Yasuhiro Togashi) announces the limited release of "Vasilisa Grace Rouge Nostalgic Ice Eau de Parfum" on Friday, July 3, 2026, as part of its 2026 Summer "Sweets Collection" from the fragrance brand "VASILISA." This new fragrance offers the scent and cooling sensation※ reminiscent of sweet and sour strawberry shaved ice. Prior to the general release, pre-orders will begin sequentially on Friday, June 19, 2026, at PLAZA stores nationwide (excluding some) and the official online store "FITS you. STORE."

※40mL: Contains Menthol (cooling ingredient), 8mL: Contains Menthyl Lactate (cooling ingredient)

The "Sweets Collection" by VASILISA, a fragrance brand created for modern women with strong personalities, is inspired by sweets. Previously, themes such as "Lemon Cake" and "Nama Chocolate" have been presented. For Summer 2026, the new theme is "Strawberry Shaved Ice."

"Vasilisa Grace Rouge Nostalgic Ice Eau de Parfum" features a scent that evokes an adult shaved ice experience, where the juicy sweetness of strawberries blends with a cool mint and sugar syrup. Befitting a limited summer fragrance, it incorporates a "cooling formula※" that provides a refreshing sensation on the skin, delivering a cool experience as a "cooling cosmetic."

Furthermore, the bottle design embodies the world of strawberry shaved ice. A vibrant rouge color, reminiscent of juicy strawberry syrup, beautifully gradates from the top, evoking the image of syrup melting into ice.

Sweet and juicy berry scents are frequently a topic of discussion on social media. This summer, enjoy a fragrance inspired by strawberry shaved ice, accompanied by a pleasant cooling sensation.

※: 40mL: Contains Menthol (cooling ingredient), 8mL: Contains Menthyl Lactate (cooling ingredient)

Product Outline

Brand Name: VASILISA

Product Name:

① Vasilisa Grace Rouge Nostalgic Ice Eau de Parfum

② Vasilisa Grace Rouge Nostalgic Ice Eau de Parfum MINI

Volume: ① 40mL / ② 8mL

Price: ① ¥4,400 (tax included) / ② ¥1,650 (tax included)

Pre-order Start Date: Sequential pre-orders begin Friday, June 19, 2026

Pre-order Retailers: PLAZA nationwide (excluding some stores)

Official Online Store "FITS you. STORE" https://store.fits-japan.com/shop/product_categories/vasilisa

General Release Date: Friday, July 3, 2026

General Retailers: Variety stores, discount stores, etc., nationwide (excluding some stores)

[Fragrance Characteristics]

Juicy sweet strawberry blends with cool mint and sugar syrup, enveloped by calm musk and woods. The scent of sweet and sour strawberry shaved ice.

[Edible Note: Sugar Syrup]

Top: Strawberry, Mint, Lemon, Leafy Green

Middle: Muguet, Jasmine, Rose, Geranium

Last: White Musk, Amber, Woody, Vanilla, Sugar Syrup

[Cooling Formula]

Adopts a "cooling formula※" that allows you to feel the coolness of shaved ice on your skin.

This is the first "cooling fragrance" in the "Vasilisa" Nude One series.

※: 40mL: Contains Menthol (cooling ingredient), 8mL: Contains Menthyl Lactate (cooling ingredient)

Brand Introduction "VASILISA"

"VASILISA" is a fragrance brand launched in 2013. The brand name is derived from the ancient Greek word "basilisa," meaning "queen or empress." It creates scents with an elegant and refined worldview for modern women.

In particular, the Eau de Parfum from the "Nude One" series has become popular, with word-of-mouth spreading mainly through social media. It offers gourmand fragrances with sweet, dessert-like scents that are not overly heavy.

VASILISA Brand Site: https://store.fits-japan.com/lp?u=vasilisa_fragrance

Official Brand Instagram: https://www.instagram.com/vasilisa_fragrance (@vasilisa_fragrance)

Company Profile

Company Name: Fits Corporation

Representative Director: Yasuhiro Togashi

Location: 3-6-1 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Oak Aoyama Building 7F/8F

Founded: 1990

Main Business Activities:

- Import, wholesale, and sales of overseas brands (fragrances/cosmetics/sundries, etc.)

- Planning, development, manufacturing, and sales of original fragrances/cosmetics/sundries, and licensed products

Website: https://fits-japan.com/

FITS you. STORE: https://store.fits-japan.com/shop/

Instagram: https://www.instagram.com/fits_fragrance/

X: https://x.com/FITS_fragrance

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: PLAZA

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Numbers and proper nouns machine-checked against the source (number-completeness check)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 12, 2026 11:00 AM — Distributor PR TIMES
Collected　Jun 12, 2026 11:29 AM
AI structured & analyzed　Jun 12, 2026 4:52 PM
Desk-reviewed & published　Jun 12, 2026 11:00 AM

FAQ

When is this fragrance scheduled to be released?

The general release date is July 3, 2026. Pre-orders will begin on June 19 at select stores.

What are the characteristics of the scent?

It features a scent inspired by sweet and sour strawberry shaved ice, with a balance of sweetness and minty coolness.

What is the specific effect of the 'cooling formula'?

It contains cooling ingredients like menthol, providing a refreshing sensation upon application to the skin.

Where can I purchase it?

It will be available for pre-order at PLAZA nationwide (excluding some stores) and the official online store, followed by sales at variety stores, etc.

Who is this fragrance recommended for?

It is recommended for those seeking a refreshing summer scent, fans of sweet fragrances, and individuals looking to try unique perfumes.

Cite this article — HOW TO CITE

Washin AI News Desk“[Berry Scent x Cooling Cosmetics] Limited Edition Cooling* Fragrance Inspired by Strawberry Shaved Ice Released from VASILISA!”AI News by Washin Village（和心村）, Jun 12, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%95%E3%82%A3%E3%83%83%E3%83%84%E3%82%B3%E3%83%BC%E3%83%9D%E3%83%AC%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3/en/news/2026-06-12-%E3%83%99%E3%83%AA%E3%83%BC%E3%81%AE%E9%A6%99%E3%82%8A-%E3%81%B2%E3%82%93%E3%82%84%E3%82%8A%E3%82%B3%E3%82%B9%E3%83%A1-%E3%82%A4%E3%83%81%E3%82%B4%E3%81%AE%E3%81%8B%E3%81%8D%E6%B0%B7%E3%82%92%E3%82%A4%E3%83%A1%E3%83%BC%E3%82%B8%E3%81%97%E3%81%9F%E5%86%B7%E6%84%9F-%E3%83%95%E3%83%AC%E3%82%B0%E3%83%A9%E3%83%B3%E3%82%B9%E3%81%8C

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