Fieldcaster Launches 'CM Making Video Production' Service for PR Agencies | Delivering Media-Ready Assets for Release Day, Over 100 Projects Completed

Transform your CM—prepare "media-ready" assets even before public release. Led by a director formerly with TBS and Fuji TV entertainment news segments, Fieldcaster produces making-of videos, talent comments, vertical videos, and transcripts—all in one package aligned with your PR agency's exposure strategy. White-label delivery and NDA compliance are also available.

Fieldcaster Inc. (Minato City, Tokyo / CEO: Masakazu Tanaka), a video production company, announces the launch of its "CM Making Video Production Service" on July 16, 2026. The service creates easy-to-use video materials for TV, web news, and social media, synchronized with CM information disclosure and public release. Targeting PR and advertising agencies, the company has systematized its previously ad-hoc commissioned work into three pricing plans, media-specific delivery formats, and a collaborative white-label model, while also launching a dedicated service website.

(Official website: https://making.fieldcaster.net/)

To date, the company has produced over 100 CM making-of videos (as of July 2026), primarily for talent-starring CMs. Additionally, its in-house video news media "Fieldcaster" distributes approximately 10 CM making videos monthly as entertainment news. As a production company with experience both "creating" content and "reporting" it as news, Fieldcaster delivers footage and comments that can only be captured on set, fully prepared for use across different media. Please note that article publication on our own media is independently decided by the editorial department and is not guaranteed by production requests.

Background: Internet Advertising Expenditure Surpasses 50% for the First Time—Multi-Platform Adaptation Is Now Essential for CM Materials

According to Dentsu's "2025 Japanese Advertising Expenses," released in March 2026, Japan's total advertising expenditure reached 8.0623 trillion yen, marking the fourth consecutive year of record highs. Internet advertising expenses amounted to 4.0459 trillion yen (up 110.8% year-on-year), accounting for 50.2% of the total—surpassing half of all advertising for the first time. Amid these shifting media landscapes, CM exposure strategies now require not only materials for TV programs but also content tailored for web news and vertical SNS videos. PR agencies are increasingly pressured to deliver diverse formats within tight timelines leading up to information disclosure dates (a trend reflected in the growing number of inquiries we receive).

(Source: Dentsu Inc., "2025 Japanese Advertising Expenses," announced March 5, 2026)

▲ Image: On-set CM making-of shoot (illustrative)

The "Lack of Materials" Problem That Plagues PR Agencies at CM Launch

At the time of CM information disclosure and public release, numerous PR materials are required in addition to the main video—such as talent comments, behind-the-scenes footage, vertical videos, and clean versions (without on-screen text) for TV programs.

However, since the main CM production team prioritizes principal photography, common challenges include "incomplete materials ready for release day," "varying duration and format requirements per media," and "inability to reshoot talent comments later."

This service supports resolution of these issues directly from the shoot site. Production staff, experienced in both TV and web media editing, record and edit with media-side workflows in mind. Materials created from a single shoot can be adapted into vertical SNS videos, enabling secondary use across multiple media as PR content.

Service Features

- Production team with deep understanding of both TV and web media usage contexts. CEO Tanaka served as director for entertainment segments on TBS and Fuji TV news programs, broadcasting numerous news stories featuring CM making-of content. The company also distributes over 8,000 entertainment video news pieces via its own video media, designing materials with both TV and web media needs in mind.

- End-to-end production from shoot site to media-specific deliverables. We produce individual comments for programs, in-store/event screening comments, press release transcripts, and scriptwriting for shooting anecdotes. We can bring teleprompters to the set to record camera-facing comments aligned with pre-approved content.

- Multi-format delivery for secondary media use. Deliverables include TV version (no on-screen text), web media version (with text overlays), 30-second, 60-second, and long-form versions, and formats for YouTube and vertical videos (TikTok, Instagram). Designed for cross-media reuse from a single shoot.

- Full "behind-the-scenes" support for PR agencies. Production follows your exposure strategy. We do not engage in direct sales or contact with your clients, nor disclose project results without prior permission. White-label delivery under your company name and NDA compliance are supported. We also accept confidential projects.

Production Track Record

- Major telecom company: Produced making-of videos and cast interview materials for a CM featuring a popular artist, delivering assets to TV information programs.

- Food manufacturer: Produced making-of videos, interviews, and in-store screening comments for a talent-starring CM.

- Sports equipment and confectionery manufacturers, among others

- Over 100 CM making-of productions (approx. 30 annually) and over 50 client companies (as of July 2026)

- Distributed over 8,000 entertainment video news pieces via in-house video news media "Fieldcaster"

(YouTube channel with approximately 400,000 subscribers)

※ Case studies including specific company names, talent names, and program names will be shared under confidentiality during individual consultations.

※ This service produces and delivers materials suitable for reporting and publication, but does not guarantee media adoption or broadcast.

Pricing Plans (Excluding Tax, Estimates)

- Light: From ¥300,000 | Half-day shoot / On-site or interview recording / 1 final cut

- Standard: From ¥400,000 | Half-day to 1-day shoot / On-site + interviews / Includes subtitle design and structure proposal

- Premium: From ¥800,000 | Multi-day shoot / Talent close-up coverage / Multiple delivery formats / Dedicated director

※ Custom quotes based on shooting time, number of deliverables, and media formats. Flexible terms available for PR agencies. Casting fees, transportation, studio costs, and special editing are billed separately. See the service website for detailed pricing.

▲ Image: On-set CM making-of shoot (illustrative)

CEO Statement

"I have experienced both sides—broadcasting CM making-of videos as 'news' on TV news programs, and now distributing them as 'content' through our own video media. On a CM shoot, there are expressions and comments that can only be captured on that day. Capturing those moments without delay and delivering them fully prepared for each media on release day—this service systematizes that work into a reliable offering for PR agencies. I would be delighted to be a trusted 'behind-the-scenes partner' that reduces the burden on PR professionals."

Masakazu Tanaka, CEO, Fieldcaster Inc.

CEO Profile: Masakazu Tanaka | Former director for entertainment segments on TBS and Fuji TV news programs. Distributed over 8,000 entertainment video news pieces via the video news media "Fieldcaster."