MY ONLY FRAGRANCE Expands Popular 'Scented Fan' Campaign from Kyoto to 11 Stores Nationwide

Fragrance Project Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; CEO: Shinpei Wada), the company behind the Kyoto-based custom fragrance boutique "MY ONLY FRAGRANCE," will begin offering a limited number of free "scented fans" at 11 participating MY ONLY FRAGRANCE stores nationwide starting mid-July 2026.

This initiative is a summer-limited promotion combining the traditional Japanese fan, long beloved during the hot season, with MY ONLY FRAGRANCE’s signature scent customization experience. The fans will not be pre-scented; instead, customers can select their favorite fragrance in-store and spray it directly onto the fan to enjoy. As the fan gently wafts, it carries a personalized scent, creating a memorable sensory experience during summer outings and travels.

Expansion from Kyoto’s Successful Pilot to 11 Nationwide Locations

The "Scented Fan" campaign was first introduced in 2025 in Kyoto, timed with the Gion Festival, and received widespread acclaim from customers. In 2026, the campaign expands beyond Kyoto to 11 stores across Japan, including Harajuku, Narita Airport, Yokohama, Umeda, and Kanazawa. The goal is to make the MY ONLY FRAGRANCE scent experience more accessible to both domestic and international visitors.

By pairing the traditional summer accessory with personalized fragrance, the campaign offers a unique brand experience—allowing customers to carry home the sensory memories of summer strolls and sightseeing, enhanced by a signature scent.

Scented Fan Distribution Details

Period: Mid-July 2026 until supplies last

Locations: 11 participating MY ONLY FRAGRANCE stores

Participating Stores: Kiyomizu, Teramachi, Harajuku, Kawaramachi, Narita Airport, Shinkyogoku, Ninenzaka, Yokohama, Umeda, Kanazawa, and Ryōan-ji stores

Excluded Stores: Nagoya, Solamachi®, Hakata, and Hida-Takayama

Distribution Conditions: Free at store counters (no purchase required; open to all)

Quantity: Limited supply

Fan Specifications: Coated paper, double-sided print, simple circular design reflecting the brand’s aesthetic

How to Enjoy the Scent

Fans are unscented upon distribution. Customers can spray their chosen fragrance directly at the store. You can select a single scent or layer multiple fragrances to create a personalized combination.

This campaign makes MY ONLY FRAGRANCE’s unique experience—choosing, layering, and wearing a scent—accessible in a fun and casual way. Enjoy the soft, lingering fragrance with every wave of the fan, creating lasting memories of summer adventures.

About MY ONLY FRAGRANCE

MY ONLY FRAGRANCE is a custom fragrance boutique where customers can create their own unique scent from over 110 million possible combinations. Guided by the vision of "changing the world through scent," the brand operates 15 stores across Japan, including Kyoto, Tokyo, Nagoya, Yokohama, Narita, and Osaka. It promotes self-expression, memory, and connection through fragrance.

Beyond fragrance creation, MY ONLY FRAGRANCE values the moment when scent inspires introspection, self-expression, and sharing with others. The in-store experience—watching your fragrance being blended live—is cherished by many customers.

MY ONLY FRAGRANCE Website: https://myonlyfragrance.com/

*MY ONLY FRAGRANCE fragrances are classified as general goods. Please apply to clothing, handkerchiefs, or fabric items—not directly on skin.

About Fragrance Project Co., Ltd.

Fragrance Project Co., Ltd. operates MY ONLY FRAGRANCE and engages in fragrance manufacturing, retail, event planning, and cultural experience businesses. For corporate clients, the company offers end-to-end custom fragrance and OEM services, supporting the integration of scent into brand experiences and spatial design.

Company Overview

Company Name: Fragrance Project Co., Ltd.

Address: 271-2 Temmachi, Shimogyo-ku, Kyoto City, Kyoto 600-8024, Japan

Founded: April 1, 2023

Representative: CEO Shinpei Wada

Business Activities: Fragrance manufacturing and sales, fragrance planning, events, cultural experience programs

Corporate Website: https://fragrance-pj.com/