PUENTE Inc. Announces Strategic Sponsorship of 1.73M-Subscriber LoFi Artist Mellow's First 3D Debut Live Event

PUENTE Inc. (Headquarters: Tokorozawa, Saitama; CEO: Kazuo Hoshina), a provider of comprehensive AI consulting services, is pleased to announce its sponsorship of the first 3D debut live performance by Japanese LoFi artist Mellow. Titled "Mellow 3D Debut Live - Black Cat & Moonlit Night," the event will premiere on YouTube Live on Saturday, July 25, 2026, at 21:00 JST. Mellow, who commands a massive global following with 1.73 million YouTube subscribers and over 13.57 million cumulative views, will perform in her 3D avatar for the first time.

Event Overview: - Name: Mellow 3D Debut Live - Black Cat & Moonlit Night - Date/Time: July 25, 2026 (Sat) 21:00 – 22:00 JST - Venue: YouTube Live (Mellow -Forbidden Fruit- Official Channel) - Tickets: Early Bird ¥1,000 (June 1–30), General ¥1,500 (July 1–25) - Exclusive Benefits: Early bird buyers get their names in the credits; all ticket holders receive digital wallpapers and extended archive access.

About Mellow: A Japan-based LoFi vocal artist specializing in LoFi-HipHop, Jazz, and Chill music. Since her debut on February 25, 2025, she has built a global community known as the "Black Cat Family." Her music revolves around themes of night, rain, and nostalgia, with top tracks including "For One to Become Human" (1.47M views).

Previous Collaboration: In November 2025, PUENTE commissioned Mellow to produce a promotional track for a private lodging service. This second collaboration signifies a transition from music production to the co-creation of live digital experiences.

Sponsorship Rationale: PUENTE aims to support the global expansion of Japanese artists while exploring the intersection of AI-driven data strategies and creative content experiences. By backing Mellow’s 3D transition, PUENTE seeks to deepen the engagement between artists and fans through innovative technology.