Success at Interpets: Summer Pet Care Demand Peaks

Bem Partner Co., Ltd. (Headquarters: Higashiosaka City, Osaka; CEO: Hidenori Sugimoto), a wholesaler of pet supplies, exhibited at 'Interpets,' one of Japan's largest pet events. During the exhibition, the company's booth welcomed over 3,500 visitors, making it a grand success. A campaign to add the company's official LINE account as a friend drew nearly 3,000 registrants, adding significant energy to the venue. The event also highlighted strong interest in summer pest control and care products, led by 'TICKLESS (Battery Type),' an ultrasonic tick and flea repellent that uses no chemicals.

### Background: Record-High Interest in Summer Protection for Pets

Against a backdrop of record-breaking heatwaves and rising pet health awareness in recent years, visitor numbers to the Bem Partner booth exceeded 3,500. Owners' needs to protect pets from summer pests like mosquitoes, ticks, and fleas are becoming more pressing every year, with many voices at the booth explicitly stating a desire to avoid using chemical medications.

### Record Response for LINE Campaign and Popular Products

The following initiatives and products received exceptional responses during the exhibition:

**TICKLESS Battery Type** An ultrasonic tick and flea repellent that uses no chemicals. Its ease of use—simply attaching it to a collar or harness—won widespread support, making it the top-selling product in the TICKLESS series.

**Mosquito Bye Bye (Repellent Spray)** Used as a campaign prize, approximately 3,000 people participated in the lottery to obtain this product. Data on visitor behavior clearly demonstrated high interest in mosquito protection for the summer.

**Kiyora Nadeshiko Paw Cream** Sales exceeded expectations, leading to a temporary stock shortage during the event. Urgent restocking from the headquarters was required, symbolizing the rising awareness of paw care among pet owners.

### Future Outlook: Strengthening Supply Chains for the Peak Summer Season

Bem Partner plans to strengthen PR and supply for its pest control and care products, including the highly popular 'TICKLESS (Battery Type),' ahead of the upcoming summer season. As ticks and fleas become active, the company will continue to propose the chemical-free and pet-friendly 'TICKLESS' as an essential item for spending a safe and secure summer.

### Product & Service Overview

- **Names:** TICKLESS Battery Type, Mosquito Bye Bye, Paw Cream - **Features:** Ultrasonic insect repellent devices without chemicals, etc. - **Availability:** Pet shops nationwide, e-commerce sites, etc. - **Official Site:** https://www.bempartner.com/ - **EC Site:** https://bemproducts.com/

### Company Profile

- **Name:** Bem Partner Co., Ltd. - **Location:** 1-4-22 Yoshihara, Higashiosaka City, Osaka - **Established:** April 1983 - **Employees:** 20 - **Business:** Wholesale of various other commodities

FACT BOX

  • Source: PR TIMES
  • Category: Event