Whistle Miyoshi Co., Ltd. (Headquarters: Suginami-ku, Tokyo; President: Itaro Miyoshi), which operates 38 "Chugoku Ramen Yangzhou Shonin" stores in Tokyo and three surrounding prefectures, announced that on July 1, 2026 (Wednesday), they have secured a certain quantity of "Golden Chili Pepper," a rare spice considered the pinnacle of domestic production, through exclusive channels. This spice, which had become difficult to procure due to rising raw material costs and climate change, will be revived as an evolved "Dairo (Tailu) specification" of a legendary popular menu item that was sadly discontinued. The item will be available for a limited time starting July 1, 2026 (Wednesday). Simultaneously, as a joint project with House GABAN, they will introduce the "Sour & Spicy Summer Vegetable Curry," applying the soup from their signature ramen, which boasts 410,000 bowls sold annually, on the same day, aiming to invigorate the summer's intensely spicy and spiced food market.
"Dairo (Tailu) Light & Spicy Ramen" to be released on 7/1: ¥1,280~ (Price varies by region)
This dish's return is made possible by securing a certain quantity of the rare spice "Golden Chili Pepper"*, essential for achieving its sharp spiciness, which had been forced off the market due to global raw material price hikes and climate change-induced procurement difficulties in recent years. It will be offered for a limited time.
*Uses the "Golden Chili Pepper" variety, said to possess the highest spiciness among chili peppers cultivated and manufactured in Japan.
Development Background: Numerous "Requests for Revival" and the Story Behind Securing the Rare "Golden Chili Pepper"
KEY FIGURES
The "Beef Light & Spicy Ramen," once a sensation at Yangzhou Shonin, captivated many extreme spice enthusiasts with its intense heat, unimaginable from its clear, light soup.
However, the "Golden Chili Pepper," the core of its spiciness, is extremely delicate, has a low yield, and its unstable distribution made stable procurement impossible, leading to its regrettable removal from the menu.
Even after its discontinuation, passionate voices like "I want to taste that piercing spiciness again" and "Please bring it back" were constantly received through the customer service center and official social media. In response, our development team has spent years cultivating domestic and international channels, and has now succeeded in securing a certain quantity of "Golden Chili Pepper," albeit in limited amounts.
The dish is set to make its triumphant return, timed perfectly for the peak summer season when demand for spicy gourmet and spiced menus reaches its zenith.
Golden Chili Pepper (Image courtesy of Gion Ajiho Co., Ltd.)
Commitment to Toppings: Evolving from Beef to Our Signature Extra-Thick "Dairo (Tailu)"
For this revival, we have not only recreated the dish but also renewed the toppings to deliver greater satisfaction. We have boldly changed the beef from before to our signature extra-large char siu, "Dairo (Tailu)".
What is "Dairo (Tailu)": A generously sized char siu made from carefully selected, high-quality pork belly, slow-cooked for a long time using our proprietary method until it is so tender and juicy it falls apart with chopsticks.
Harmony of Soup and Toppings: We have adopted Yangzhou Shonin's signature light salt soup as the base, complemented by the "sharp, clean spiciness" unique to the Golden Chili Pepper, which doesn't linger. The juicy fat and richness of the new "Dairo (Tailu)" topping will melt into the soup, creating a dish where a deep sweetness and richness can be felt behind the spiciness.
Noodle Types and a 3-Tiered Spice Selection System for Customization
To provide customers with an even greater dining experience, this product features a customization system allowing free selection of noodle type and spice level.
【Challenge the Limit! 3 Levels of Selectable Spiciness】
We offer options ranging from "Regular (Spicy)" to experience the sharp spiciness of the Golden Chili Pepper directly, to an ultra-spicy level for extreme spice enthusiasts. This dish, at the "Regular" level, already reaches our store's spiciness standard of 4 chili pepper marks (using chili pepper icons), making it a truly authentic, intensely spicy dish.
Regular (Spicy) [Chili Pepper Mark: 🌶️🌶️🌶️🌶️]: The basic level of spiciness, where the sharp flavor of the Golden Chili Pepper beautifully complements the clear soup. It features an unsparing, sharp kick from the start.
3x Spicy (+¥50): For advanced users seeking further stimulation, pushing the limits of spiciness and flavor.
5x Spicy (+¥100): A challenge to connoisseurs, packed with the ultimate piercing spiciness of the Golden Chili Pepper.
【4 Types of Unique Noodles】
You can choose from the following four types based on your preference for soup adherence and texture:
Ryumen: Thin noodles that perfectly capture the clear soup.
Yangzhou Men: Medium-thick noodles that offer the best balance with the soup and toppings.
Tōsetsumen: Yangzhou Shonin's original extra-thick noodles, providing a substantial bite.
Low-Carb Noodles (+¥130): A healthy option for those concerned about health and carbohydrate intake.
Yangzhou Shonin's 4 unique noodle types
"Golden Chili Pepper" with "Domestic Pinnacle Sharpness" That Doesn't Alter Food Flavors
The star of this dish and the key to its revival, the "Golden Chili Pepper," is an extremely rare variety said to possess the highest spiciness among chili peppers cultivated and manufactured in Japan. Its overwhelming popularity among extreme spice enthusiasts stems from the following outstanding characteristics:
No peculiar odor, quick and sharp finish: It has almost none of the unique grassy or pungent smell found in common chili peppers. Furthermore, while it delivers an intense spiciness the moment it hits the palate, its finish (kick) is very quick, leaving no unpleasant lingering heat.
Enhances the natural flavor of ingredients: Because its spiciness is quick to dissipate, it does not interfere with the taste of the accompanying dish or the delicate flavor of the clear consommé soup.
This Golden Chili Pepper, possessing top-class domestic quality in spiciness, aroma, and flavor, not just delivering intense heat, becomes the perfect partner to maximize the flavors of the soup and ingredients that Yangzhou Shonin has meticulously crafted.
【 Product Overview】
Dairo (Tailu) Light & Spicy Ramen
【Product Name】
Dairo (Tailu) Light & Spicy Ramen
【Sales Period】
July 1, 2026 (Wednesday) - Early September (Scheduled) (Ends when Golden Chili Pepper stock runs out)
【Available Stores】
All 38 "Chugoku Ramen Yangzhou Shonin" stores
【Price】
¥1,280 - ¥1,300 (Tax included)
*Price varies by region.
Also Launching on the Same Day! House GABAN x Yangzhou Shonin "RāKare®" New Food Culture Creation Project Menu Also Appears
Starting July 1, 2026 (Wednesday), we will launch a new menu item as part of the "RāKare®" project, promoted by House GABAN to bring new vitality to the restaurant market.
We have created a new curry rice experience by fusing the soup of our signature "Sour & Spicy Tanmen," which has sold 410,000 bowls annually, with House GABAN's spice technology.
"Chugoku Ramen Yangzhou Shonin" "Sour & Spicy Summer Vegetable Curry" to be released on July 1st
Product Name: Sour & Spicy Summer Vegetable Curry
Sales Period: July 1, 2026 (Wednesday) - Early September (Scheduled)
Available Stores: All 38 "Chugoku Ramen Yangzhou Shonin" stores
Price: ¥1,280 - ¥1,300 (Tax included) *Price varies by region.
Features: The sharp spiciness and rich sourness characteristic of Sour & Spicy Tanmen are exquisitely blended with the stimulation of special chili oil and summer vegetables. We propose a new, unprecedented deliciousness by pairing it with our popular "Stir-fried Egg Fried Rice."
▼Press release for "Sour & Spicy Summer Vegetable Curry" released on July 1st (Wednesday) can be found here.
Inside Chugoku Ramen Yangzhou Shonin
【About Chugoku Ramen Yangzhou Shonin】
"Chugoku Ramen Yangzhou Shonin" is a Chinese ramen specialty restaurant operated by Whistle Miyoshi Co., Ltd., founded in 1988. With 38 stores in the Tokyo metropolitan area (Tokyo, Saitama, Kanagawa, Chiba), we offer not only ramen but also dim sum and authentic side dishes, allowing customers to enjoy diverse Chinese food culture.
【Company Profile】
Company Name: Whistle Miyoshi Co., Ltd.
Representative: President Itaro Miyoshi
Location: 2F YS Daiichi Bldg., 3-46-9 Izumi, Suginami-ku, Tokyo 168-0063
Business Activities: 38 "Chugoku Ramen Yangzhou Shonin" stores
Official HP: https://www.yousyusyonin.com/
Instagram: https://www.instagram.com/yousyusyonin/
X: https://x.com/yousyuu_syounin
YouTube: https://www.youtube.com/@yousyusyounin
Facebook: https://www.facebook.com/yousyusyonin
【Contact Information for This Matter】
Whistle Miyoshi Co., Ltd. PR Office
TEL: 070-2438-8361
FACT BOX
- Source: PR TIMES
- Category: プロモーション