What percentage of women aged 30-50 surveyed by Manavis Cosmetics prioritize UV protection?

80% of the 1,004 women surveyed by Manavis Cosmetics prioritize UV protection.

How many women in the Manavis Cosmetics survey reported dissatisfaction with white cast from sunscreen?

Nearly 70% of the 1,004 women in the Manavis Cosmetics survey reported dissatisfaction with white cast.

What specific issue did over 60% of participants in the Manavis Cosmetics study have with SPF values?

Over 60% of the women in the Manavis Cosmetics survey do not understand SPF values.

How many women participated in the sunscreen usage survey conducted by Manavis Cosmetics in 2023?

1,004 women in their 30s to 50s participated in the Manavis Cosmetics sunscreen survey.

What skin concern besides white cast was reported by nearly 70% of users in the Manavis Cosmetics study?

Besides white cast, nearly 70% of women in the Manavis Cosmetics survey reported skin dryness.

Survey on Sunscreen Habits Among Women in Their 30s-50s: Issues with White Cast and Dryness Revealed

Published May 25, 2026 9:00 PM ・ Updated Jun 14, 2026 3:42 PM ・ 4 min read ・ Source: PR TIMES

Manavis Cosmetics conducted a survey of 1,004 women in their 30s to 50s regarding sunscreen use. While 80% prioritize UV protection, over 60% do not understand SPF values, and nearly 70% fail to re-apply during the day. Consumers also reported significant dissatisfaction with 'white cast' and 'skin dryness.'

Manavis Cosmetics Co., Ltd. (Location: Urayasu, Chiba; President: Shinichi Kaneko) conducted a survey on 'Skin Burden, Dryness Damage, and Daytime Skincare' among women in their 30s to 50s who use sunscreen daily.

### Survey Overview - Theme: Actual status survey on 'Skin Burden, Dryness Damage, and Daytime Skincare' during summer sunscreen use - Period: April 28, 2026 (Tue) – April 29, 2026 (Wed) - Method: Internet survey via PRIZMA - Sample Size: 1,004 women - Target: Women in their 30s-50s who use sunscreen daily - Conducted by: Manavis Cosmetics Co., Ltd.

### Detailed Survey Findings

#### Key Factors in Choosing Sunscreen When asked about what they prioritize when purchasing sunscreen, 'UV protection (80.1%)' was the most common response, followed by 'Gentleness on the skin (36.1%)' and 'Texture/Feel (32.8%)'. This indicates that while protection is the primary goal, consumers also place a high value on daily comfort and low irritation.

#### Understanding of SPF Values Regarding the question, 'How many minutes of UV protection can be expected per SPF 1?', 61.7% of respondents answered 'I don't know/understand.' Despite prioritizing high protection features, a majority of users do not correctly understand the specific meaning of the indicators displayed on products.

#### Reality of Re-application Concerning the frequency of re-application during the day, the most common answer was 'No re-application (67.3%)'. This reveals that the recommended practice of re-applying sunscreen for effective protection has not become a common habit.

#### Issues and Troubles During Use Problems experienced while using sunscreen included 'White cast (38.5%)', 'Dryness (23.5%)', and 'Stickiness/Sliminess (23.2%)'. This suggests a dilemma where the product intended to protect the skin from UV rays actually creates new sources of stress, such as an unnatural appearance or skin dehydration.

#### Cleansing Methods Regarding how they remove sunscreen at the end of the day, 'Same method as regular makeup removal (47.4%)' was the most frequent response, followed by 'More thorough cleansing than usual (26.8%)'.

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Source: PR TIMES
Category: Survey

Survey on Sunscreen Habits Among Women in Their 30s-50s: Issues with White Cast and Dryness Revealed

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