What is the launch date of the RDS MD-Navi service by Merchandising On?

RDS MD-Navi was launched on May 26, 2026 by Merchandising On, Inc.

Which company released the RDS MD-Navi decision-making support service in 2026?

Merchandising On, Inc. released the RDS MD-Navi service on May 26, 2026.

What specific product does RDS MD-Navi enhance for food manufacturers?

RDS MD-Navi enhances the RDS-POS market data product for decision-making.

How much does it cost for RDS-POS users to access RDS MD-Navi as of May 2026?

RDS MD-Navi is available at no extra cost to RDS-POS users as of May 2026.

What type of data analysis does Merchandising On's RDS MD-Navi provide for brands?

RDS MD-Navi provides analysis on SKU trends, category matrixes, and brand loyalty using POS data.

Moving Market POS Data from 'Aggregation' to 'Decision-Making Insights': Merchandising On Releases 'RDS MD-Navi' on May 26

Published May 21, 2026 9:00 PM ・ Updated Jun 14, 2026 3:15 PM ・ 4 min read ・ Source: PR TIMES

On May 26, 2026, Merchandising On, Inc. will launch 'RDS MD-Navi', a new service for companies using their market POS data 'RDS-POS'. Based on collected market POS data, the service provides multifaceted analysis of standard SKU trends, category matrixes, brand loyalty, and the impact of new product CMs, supporting decision-making for food manufacturers, wholesalers, and retailers. It is available at no extra cost.

On May 26, 2026, Merchandising On, Inc. will launch 'RDS MD-Navi', a new service for companies already utilizing their 'RDS-POS' market POS data.

'RDS MD-Navi' provides multifaceted analysis of category structures, brand loyalty, and the impact of new product CMs based on market POS data collected from supermarkets nationwide.

While traditional market POS analysis can reveal 'what sold', it has been difficult to derive 'next steps' such as 'why it sold', 'whether that sales level is sustainable', or 'which category should be strengthened next'.

By visualizing market structures and purchasing trends, 'RDS MD-Navi' supports sales proposals, shelf layout proposals, promotional verification, and marketing strategy planning for food manufacturers and wholesalers.

◆ Key Features

1. Standard SKU Trend Analysis Visualizes standard SKU composition by category to grasp the progression of 'standardization' and trends between categories.

2. Category Matrix Analysis Maps each category of food products on two axes: 'Year-on-Year comparison' and 'Market Volume' to analyze growing or focus categories.

3. Brand Loyalty × Variety Seeking Analysis Indexes each category as 'Brand-supported' or 'Variety-seeking'. Visualizes consumer purchase trends to support sales and shelf strategy.

4. New Product CM Effect Analysis Multi-faceted analysis of promotional effects by combining CM broadcast data, sales, and retail handling rates to visualize 'why' a product sold.

* CM broadcast data is provided by M-Data Co., Ltd. through their 'TV Metadata'.

◆ Intended Use Cases - Category proposals to retailers - Shelf layout and assortment proposals - Analysis of market response to new products - Verification of TV CM and promotional effectiveness - Creation of material for sales and management meetings

◆ Available at No Extra Cost 'RDS MD-Navi' is available to all companies currently using 'RDS-POS' at no additional cost.

FACT BOX

Source: PR TIMES
Category: New Product
Products / services: RDS MD-Navi / RDS-POS

Moving Market POS Data from 'Aggregation' to 'Decision-Making Insights': Merchandising On Releases 'RDS MD-Navi' on May 26

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FACT BOX

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