Lifestyle goods manufacturer Marna Inc. (Sumida-ku, Tokyo; President: Go Nagoya) will release a new web-exclusive "Ice Blue" color for the "Shupatto Umbrella UV" on May 25, 2026.
The "Shupatto Umbrella UV" is a parasol that features a unique design allowing it to be folded instantly upon closing, without the need for belts or fasteners. As it closes, the ribs rotate, rolling the fabric around the center shaft, eliminating the tedious task of manually gathering and securing the fabric with a belt. Additionally, the umbrella can be opened and closed simply by moving the slider up and down, ensuring smooth transitions such as moving into the shade or getting in and out of a car.
In terms of functionality, the umbrella uses fabric with a 99.9% UV cut rate, UPF50+, and a 99.9% light blocking rate. It is also equipped with heat-shielding properties to protect users from harsh sunlight and heat. Furthermore, it is a dual-purpose sun and rain umbrella, making it suitable for sudden downpours. The design also emphasizes detail, featuring a semi-transparent mottled handle and metal ferrule, giving it a cool and elegant appearance.
With record-breaking heat predicted for this summer, the importance of parasols for heatstroke prevention is higher than ever. The addition of the web-exclusive "Ice Blue" brings the lineup to a total of four colors, including the standard White, Brown, and Black. It supports outdoor activities in sweltering summer weather more lightly and smartly.
Product Overview Product Name: Shupatto Umbrella UV 55cm Price (tax included): 8,800 yen Size: Approx. 11x80cm when closed; Approx. 95x80cm when open Weight: Approx. 400g
Marna Inc. A lifestyle goods manufacturer that plans, manufactures, and sells kitchen, bath, house care, and bag products. Founded in 1872 (Meiji 5). Under the corporate philosophy of 'Design for Smile,' the company stays close to the lives of its customers and delivers exciting moments they haven't encountered yet.
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- Source: PR TIMES
- Category: New Product