Dog Life Design Brand 'genic' Launches with Phiten's 'Nano Metax' Technology

Marble & Co. (Meguro-ku, Tokyo; Representative Director: Shoichiro Otaki) has officially launched 'genic meets phiten,' a new initiative adopting Phiten Corporation's 'Nano Metax' technology within its dog life design brand, 'genic.'

In 'genic meets phiten,' by applying Phiten's unique Nano Metax to select 'genic' items, they propose new value that allows for more comfortable time with dogs in daily life, alongside design and fashionability.

In recent years, living with dogs has evolved from 'keeping' to a 'lifestyle,' with increasing interest in environments and items for both dog owners and their dogs to spend time comfortably. Marble & Co. has been operating its dog life design brand business with the mission to 'create a society where dog owners, dogs, and people who are not fond of dogs can all smile and live comfortably and happily.'

Meanwhile, Phiten adheres to the policy of 'Everything for Health,' developing various stress and body care products utilizing its proprietary water-soluble metal technology. Products treated with Aqua Metal, which disperses titanium and other elements in water at the nano-level, support body relaxation and recovery and are widely used by top athletes and the general public.

'Nano Metax' is Phiten's pinnacle technology based on Metax, which is water-soluble metal, containing even the smallest, nano-level particles in Phiten's history, enabling new service provision through its expanded versatility.

'genic' is a dog life design brand with the concept of 'creating a shining future for you and your dog,' emphasizing designs that fit into daily life while boosting mood, and ensuring comfort.

Project name: 'genic meets ×Phiten.' Looking ahead, Marble & Co. will expand into multiple dog life design brands and service areas, promoting co-creation projects that update the lives of dog owners.