Current Editors-in-Chief Meet Authors from "Other Companies"—New Radio Program "@Hon ga Yomitaku naru, Radio" for Business Book Authors to Start in July

Music Bird, Inc. (Chiyoda-ku, Tokyo / TOKYO FM Group), which distributes programs to community FM stations nationwide, will launch a new program "@Hon ga Yomitaku naru, Radio" on Saturday, July 4, 2026, featuring business book authors as guests each week.

The program's most distinctive feature is that three current editors-in-chief from publishers specializing in business books will serve as main personalities and engage in dialogue with "authors from companies other than their own." Typically, editors appear in the media primarily to promote their company's authors, but this program will directly confront the authors' words and personalities from a position independent of sales interests.

The tagline is: "Meeting Authors You Can't Meet in Bookstores, on the Radio."

Through 55 minutes of in-depth conversation, the program aims to inspire listeners to think, "I want to read this book."

"Cross-Border Dialogue" Between Authors from Other Companies and Current Editors-in-Chief

Three editors-in-chief active on the front lines of business book editing (Gen Osumi from PHP Institute, Hiroki Kodera from Subarusha, and Kazuo Yajima from Asuka Shinsha) will appear on a rotating basis. Because they are in a position detached from their own company's sales, they will pose pure questions about the book itself and the author as a person. From an editor's unique perspective, they will delve deeply into the background of book creation and the author's thoughts.

55 Minutes of the Author's Own Voice

An author's words, silences, and changes in voice that cannot be fully conveyed in short appearances—the "live temperature" unique to radio will be delivered as is.

【Program Outline】

Program Name: @Hon ga Yomitaku naru, Radio

Broadcast Start: Saturday, July 4, 2026

Broadcast Time: Every Saturday 23:00–23:55 (55 minutes) / On air on community FM stations nationwide

Content: An interview program featuring business book authors as guests each week. While opportunities for authors to meet readers decrease after publication, readers also have fewer chances for serendipitous encounters with books. This program aims to connect the two through 55 minutes of radio, generating "motivation for reading" from the author's own voice.

<Program Structure>

- The Current State of the Publishing Industry: MC editors-in-chief and a navigator discuss new book trends and the "now" of the editorial scene.

- Miyako and Sota's Book of the Day: Introduces the guest author's work for the day in a reading format.

- Guest Talk: Deep dives into the author's core, business/life, and insights for readers.

Program Homepage https://hon-radio.com/

Archives available on Spotify (to be released after the first broadcast on July 4)

https://open.spotify.com/show/033D5H0EnsZLv1STO1OLr4

Messages for the program: [email protected]

Personalities (3 current editors-in-chief / rotating)

Gen Osumi

Editor-in-Chief, Business Books Section, Second Production Department, Book Production Bureau, PHP Institute. Joined the company in 2008. After working in the editorial department of the monthly magazine "Voice," he currently serves as editor-in-chief for business books and new books. He has handled many hit titles, including the "Kore dake wo Yaranai Series" (This Only Series) which has sold over 500,000 copies, Atsuhiko Nakata's "Rodo 2.0" (Labor 2.0), Hiroko Ogihara's "Nenkin dake de Kurase masu" (You Can Live on Pension Alone), and Mariko Mabuchi's "Shonyu 10-bai Up Kosoku Benkyo Ho" (Income 10x Faster Study Method). He has a track record of creating works that are useful for work and bring color to life.

Hiroki Kodera

Editor-in-Chief, Subarusha Co., Ltd. After working at an IT company, he joined Forest Publishing and experienced the reality of the field through bookstore sales. In 2014, he joined Kizuna Publishing. Under the strict guidance of CEO Hidenori Sakurai, he honed his career as an editor and produced hit titles such as "20-dai wo Munashi ni Ikiru na" (Don't Live Your 20s Meaninglessly). In 2018, he also started managing the online salon "Kodera Media Strategy Room," and has undertaken various challenges such as books x social media, receiving an award at the DMM Online Salon Awards 2019. He transferred to Subarusha in 2021. He has handled many business book hits, including "Makaseru Kotsu" (The Art of Delegating), "Itsumo Shiawase na Hito wa, 2-jikan no Tsukai kata no Tensai" (Happy People Are Geniuses at Using 2 Hours), and "Shizukana Hito wa Umaku Iku" (Quiet People Succeed).

Kazuo Yajima

Managing Director and Editor-in-Chief, Asuka Shinsha. Born in 1975, graduated from Sophia University. After working at two other publishing companies, he joined Asuka Shinsha in 2011. He edits books in a wide range of genres, focusing on translated works and business books. The picture book "Oyasumi, Roger" (Good Night, Roger), which sparked the lullaby picture book boom, became a million-seller, and "'Sensai-san' no Hon" ('Sensitive Person' Book), which popularized the term "sensitive person," has sold over 600,000 copies. "Boku Mogura Kitsune Uma" (I Am a Mole, a Fox, and a Horse) by Charlie Mackesy (translated by Genki Kawamura) became a historic bestseller in the UK, "the second-highest selling book in history after the Harry Potter series." This picture book, with its conversations that resonate with modern people and beautiful illustrations, including the exchange "What is the bravest thing you've ever said?" and "Help," has also become a bestseller in Japan with 250,000 copies sold.

General Navigator: Yurika Atsumi

Adult Learning Producer. Representative Director of SoZo Co., Ltd. / Former Editor-in-Chief of Mynavi Wedding. Born in Boston, USA, mother of three. After returning to work from being a full-time housewife, her experience as a subpar businessperson led her to invent "Kan Kopi Dokusho Jutsu" (Perfect Copy Reading Method), which began to change her life. Currently, she is developing businesses that provide learning opportunities for working adults. In addition to her dedication to training as a leading figure in web marketing in the bridal industry, she is developing the corporate training e-learning "SDGs Business Learning" business and the "Sales Enablement" business, which creates a system to make all members successful salespeople. She has provided learning to over 30,000 working adults. Her first book, "Kondo Koso Naritai Jibun ni Naru! 1-satsu Marugoto 'Kan Kopi' Dokusho Jutsu" (This Time For Sure, Become the Person You Want to Be! The "Perfect Copy" Reading Method for an Entire Book), has reached its 4th printing with 17,000 copies sold (including e-books).

<How to Listen to the Program>

You can listen on community FM stations nationwide.

In some areas, you can also listen via the internet. [Details here (List of Broadcasting Stations, as of July 2026)]

● About Music Bird, Inc.

In recent years, with the increase in large-scale natural disasters, attention has focused on the importance of "community FM," radio stations that are close to the local community. By functioning as a daily information infrastructure for local residents, an environment is being built where they can also serve as media during disasters, allowing for smoother information dissemination by local governments in emergencies. We at "Music Bird" aim to support these community FM stations and solve local issues together.

【Company Profile】

Company Name: Music Bird, Inc.

Head Office Location: 5F, JFN Center, 1-8 Kojimachi, Chiyoda-ku, Tokyo

Representative Director: Masamasa Murakami

Established: May 1986

HP: https://musicbird.jp/cfm/biz/