Milk Corporation (Headquarters: Nagoya, Aichi Prefecture; CEO: Kurumi Akishino) announces that its representative, Kurumi Akishino, has achieved #1 rankings in the business book category at major bookstores across Japan—including TSUTAYA BOOKSTORE Marunouchi and MARUZEN Nagoya Main Store—with her book 'How to Create the Zeroth Impression to Grow Your Company' (published by Business-sha). Following the overwhelming success of launch events in Tokyo, Nagoya, Yokohama, and Kyushu, the company has officially opened bookings for corporate and organizational speaking engagements.

Dominating Tokyo and Nagoya Business Districts: Chart-Topping Success and National Newspaper Advertising Generate Buzz

Released in spring 2026, the book presents a systematic approach to crafting the 'pre-encounter impression'—termed the 'Zeroth Impression'—a critical factor in business success during the social media era. Authored by entrepreneur Kurumi Akishino, whose unique background as a former idol brings fresh perspective, the book offers practical branding strategies for modern enterprises.

Immediately after release, it gained significant traction among executives and independent business owners, securing #1 rankings at major bookstores in Japan’s key business hubs, Tokyo and Nagoya.

【Key Ranking Achievements】

・TSUTAYA BOOKSTORE Marunouchi: #1 in Business Books

・MARUZEN Nagoya Main Store: Weekly Business Book Ranking #1

・Sanseido Nagoya Main Store: Business Book Ranking #1

Additionally, advertising in the Nihon Keizai Shimbun (The Nikkei) has further elevated credibility and public attention.

Nationwide Enthusiasm: Publishing Commemoration Seminars and Parties a Major Success

To celebrate the book’s release, Milk Corporation hosted a series of publishing commemoration parties and seminars across major cities including Tokyo, Nagoya, Yokohama, and Fukuoka in Kyushu.

Attendees, including numerous executives and professionals, actively engaged with practical methodologies on leveraging social media to grow company followers, directly linking to increased sales and talent acquisition. Participants praised the sessions, with feedback such as 'Immediately actionable insights' and 'Clarified our social media messaging and rediscovered our company’s appeal.'

Official Launch of Speaking Engagement Requests for Corporations and Organizations

Following the book’s success and enthusiastic response from nationwide events, inquiries for speaking engagements have surged from chambers of commerce, corporate training programs, and educational institutions. In response, Milk Corporation has established a dedicated contact channel and officially opened bookings.

【Sample Lecture Topics】

・Self-Branding in the Social Media Era: Crafting Your 'Zeroth Impression'

・Boosting Recruitment and Sales: SNS Branding Strategies for CEOs

・Building Communities from Zero: A Former Idol Entrepreneur’s Guide to Growing Fans

※ Content can be customized based on audience and purpose (e.g., executives, employee training, students).

Future Outlook: Practical Academy to Launch in Fall 2026

In response to widespread demand for a more hands-on, mentorship-style learning experience of the 'Zeroth Impression' branding methodology, Milk Corporation plans to launch the '(Provisional) Zeroth Impression Branding Academy' in fall 2026. Detailed curriculum and enrollment information will be announced in autumn.

【Book Information】

・Title: How to Create the Zeroth Impression to Grow Your Company

・Author: Kurumi Akishino (CEO, Luke Corporation)

・Publisher: Business-sha

・Price: ¥1,760 (tax included)

・ISBN: 978-4-8284-2809-3

【Inquiries and Speaking Requests】

Milk Corporation

TEL: 052-955-5369

Email: [email protected]

Website: https://studio-miruku.net

Speaking Requests: [email protected]

*The information in this press release is accurate as of the announcement date and is subject to change without notice.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: TSUTAYA BOOKSTORE / MARUZEN