Transforming Japanese Manufacturing into 'Globally Desired Brand Assets': MONOEN Announces Rebranding and Hosts Manufacturing-Focused Brand Session in Osaka on July 31 (Fri.)

Event Flyer: 'Visionary Brand Session 01'

MONOEN Inc. (Representative Director: Takahiro Nakamura, hereinafter 'MONOEN') will host its brand launch event 'Visionary Brand Session 01' on Friday, July 31, 2026, at 'TSUNAGI' in Higashiosaka City, Osaka Prefecture.

At this event, MONOEN will debut its new symbol, logotype, mission, and vision, while sharing insights on how manufacturing companies can transform their technology and quality into 'preferred brands.'

The event will feature Chief Creative Officer Kenichiro Koyama, who led the brand design, and Representative Director Takahiro Nakamura. Using MONOEN's own rebranding as a real-world example, they will explain how a brand is born and how it connects to management, sales, recruitment, and sales.

What We Will Share at 'Visionary Brand Session 01'

A brand is not a logo.

It has philosophy, worldview, and a promise for the future.

On this day, MONOEN will be reborn as a new brand.

Symbol.

Logotype.

Vision.

And why we create 'brands' at all.

For the first time, we will share it all.

[What Will Be Announced]

MONOEN Rebranding

- New Brand Concept

- New Symbol and Logotype

- Brand Vision

- Brand Philosophy

[What Will Be Shared at This Event]

What is a brand?

How to become a company chosen for its value, not price.

CCO Koyama will share his practical approach to brand building, illustrated with real examples.

About CCO Kenichiro Koyama

Kenichiro Koyama, Chief Creative Officer / Brand Designer, MONOEN Inc.

In 2010, served as VMD Manager for ITX Japan Co., Ltd., overseeing display design for existing and new ZARA stores in Japan. Later transitioned from the apparel industry to architecture, serving as a creative producer involved in brand strategies for dozens of companies while handling over 300 design projects annually. In 2018, acquired and revitalized a defunct hotel and hotel business in Kunigami Village, Okinawa Prefecture. Has led projects including the development of KYOTO SUITS, a brand using discarded kimonos from Kyoto University (Brand Producer) in 2023, The Ritz-Carlton Kyoto's 'EARTHDAY2023' (Creative Director), and ANA's SDGs brand development (Creative Director) in 2024.

For MONOEN's rebranding, he led the development from core brand philosophy and concept to symbol, logotype, visual identity, and the overall brand worldview.

Kenichiro Koyama's Comment

A brand is not something you create. It is an idea that takes shape and gradually embeds itself in people's memories over time.

Every beautiful brand has a 'reason.' That reason is not design, price, or trend.

What do you believe in? What do you protect? What do you aim to leave for the future? That philosophy becomes space, becomes words, becomes products, and eventually becomes the 'reason to choose' in people's hearts.

I believe a brand is the most beautiful expression of a company and its statement to society.

This event is not a place to share know-how. It's about what value is. What beauty is. What being chosen means. It's about a future where companies are chosen for their value, not their price.

I sincerely look forward to meeting you at the venue.

About Representative Director Takahiro Nakamura

Takahiro Nakamura, President & CEO, MONOEN Inc.

Founded MONOEN Inc. based on his experience in management, new business development, and organizational building within the manufacturing industry.

Collaborates with manufacturing companies and artisans across Japan, delivering the value behind technology and products to consumers through live commerce, e-commerce, physical exhibitions, and product planning.

Currently operates permanent exhibitions and live broadcasts at 'The Lab.' on the 2nd floor of Grand Front Osaka North Tower, and conducts live commerce using TikTok Shop. Actively developing a new brand-building model where manufacturers connect directly with consumers, and customer feedback informs the next product development.

Takahiro Nakamura's Comment

Japanese manufacturing holds world-class technology and compelling stories.

However, the era where simply making good products naturally communicates their value is over. We must articulate the philosophy behind technology and quality and communicate why these products should be chosen today.

At this event, we will present MONOEN's own rebranding as a case study. For manufacturing professionals who are interested in branding but unsure where to start, we hope to provide a meaningful starting point for thinking about brand building.

Event Overview

Name

Visionary Brand Session 01

Date & Time

2026.07.31 (Fri.)

17:00–19:00 Visionary Brand Session

19:00–20:00 Networking Reception

Venue

TSUNAGI (3F, Sanwa Shigyo Co., Ltd.)

〒577-0035

1-14-24 Mikurichu, Higashiosaka City, Osaka Prefecture

Capacity

30 people

Participation Fee

Session: Free

Networking Reception: 1,000 JPY

※ Includes light meal and drinks.

※ Participation in the networking reception is optional.

Registration

Available on Peatix: https://monoenbrandsession01.peatix.com

Organizer

MONOEN Inc.

Target Audience

Manufacturing company executives, successors, product development staff, sales, recruitment, and PR personnel, and anyone interested in brand building.

Specifically targeting companies and individuals facing these challenges:

- Confident in technology and quality but struggling to communicate their value

- Seeking to refresh the company's image as successors or under a new management structure

- Wanting to position existing products as value-driven, not price-driven

- Aiming to unify EC, SNS, exhibitions, and PR under a consistent brand worldview

- Interested in creating custom orders, limited editions, or launching new brands

About MONOEN Inc.

MONOEN Inc. is a brand creation company that transforms the technology, time, and stories embedded in Japanese manufacturing into globally desired brand assets. Operating across industrial, fashion, and food sectors, we provide end-to-end services including product discovery, brand strategy, rebranding, live commerce, e-commerce, physical exhibitions, product planning, and joint development. We don't stop at selling existing products—we nurture them into custom orders, limited editions, joint projects, and proprietary brand products based on customer feedback.