Kumamoto-based bamboo chopstick maker Yamachiku conducted a survey on 'Shiokuri' (care packages), revealing that 60% of children living alone feel guilt receiving cash, while goods like rice significantly strengthen family bonds. In response, Yamachiku developed the 'Okaeri BOX,' a curated gift set featuring domestic bamboo chopsticks and local Kyushu specialties like Nankan rice and Marutai ramen. Priced at 10,000 JPY (shipping included), it goes on sale May 13, 2026, aiming to bridge the emotional distance between parents and children while supporting healthy eating habits.

FACT BOX

  • Source: PR TIMES
  • Category: New Product