When is the 'AI Utilization in Public Relations' course scheduled?

It will be held twice: from 13:00 to 14:00 on Wednesday, May 27, 2026, and from 12:00 to 13:00 on Thursday, May 28, 2026. The content is the same on both days.

What will we learn in this course?

You will learn how to use Claude as a 'Researcher' to build your team's media research agent through five steps: project design, knowledge organization, skill development, and operational tuning.

Who is the target audience for the seminar?

The target audience is public relations, PR, and marketing professionals from corporate entities. Participation from competitors is not allowed.

How and when can I register?

You can register via the designated URL. The registration deadline is 19:00 the day before each session.

[May 27 (Wed) & 28 (Thu)] PR AI Utilization Seminar: "Building a Media Research Agent with Claude"

Published May 21, 2026 8:00 PM ・ Updated Jun 14, 2026 6:39 AM ・ 4 min read ・ Source: PR TIMES

Light Inc. will host an online seminar titled "PR AI Utilization Seminar: Building a Media Research Agent with Claude" on May 27-28, 2026. The seminar will provide practical methods to transform Claude from a simple press release writing tool into a media research agent.

Light Inc. (HQ: Shibuya-ku, Tokyo; CEO: Wataru Amano) will hold an online seminar titled "PR AI Utilization Seminar: Building a Media Research Agent with Claude" on May 27 (Wed) and May 28 (Thu), 2026.

When people think of "using AI for PR work," many imagine streamlining the drafting of press releases. While not wrong, this alone often fails to provide a sense of how AI can fundamentally transform core PR tasks. This seminar focuses on leveraging AI for "media research."

Specifically, it covers how to cultivate Claude (a generative AI provided by Anthropic) as a media research agent for your team. The theme is how to utilize AI not just to send out press releases, but to build meaningful relationships with the media.

Seminar Overview We will teach the paradigm shift of using AI as a "researcher" rather than a "writer" and the specific implementation steps.

Program 1. Are you stuck at just 'creating press releases' with AI? 2. Why AI should be tasked with 'media research' rather than 'writing'. 3. 5 steps to build a 'media research agent' using Claude (with live screen-sharing demonstration). 4. Q&A *In section 3, we will demonstrate everything from project design and knowledge organization to skill-building and operational tuning.

Recommended for: - PR/PR professionals stuck at just 'creating releases' with AI. - Those who want to improve the precision and efficiency of media research. - Those who use AI but feel they are not fully utilizing it. - Professionals concurrently handling PR who want to achieve results in limited time.

Event Details - Title: PR AI Utilization Seminar: "Building a Media Research Agent with Claude" - Dates: 1) May 27, 2026 (Wed) 13:00-14:00 2) May 28, 2026 (Thu) 12:00-13:00 *Both sessions cover the same content. - Location: Online - Fee: Free - Target Audience: Corporate PR/PR/Marketing professionals (Industry competitors are requested not to attend). - Application Deadline: By 19:00 the day before each session.

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Source: PR TIMES
Category: Event
Organizations: Anthropic
Products / services: Claude

[May 27 (Wed) & 28 (Thu)] PR AI Utilization Seminar: "Building a Media Research Agent with Claude"

⚡ Key Points

Seminar Overview We will teach the paradigm shift of using AI as a "researcher" rather than a "writer" and the specific implementation steps.

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