In the Era of Labor Shortages, What 'Unpopular' Companies Lacked Wasn't 'Salary' but 'Visibility'—Book Released on Practical Recruitment Support

Book Released on Practical Recruitment Support Life Design Lab (CEO: Hiroki Murayama) will release the book 'A Serious Recruitment Guide for Solo HR: From Recruitment to Retention and Evaluation' (published by Kobundo) on May 29, 2026.

Becoming a Company Chosen by Candidates Due to the declining birthrate, aging population, and shrinking labor force, many SMEs are facing acute labor shortages. While many companies give up, thinking they cannot hire because their 'salary and conditions are weak,' the root cause is often simply that their 'company's charm is not being found by job seekers.'

The Field-Tested 'Hands-On' Approach Author Hiroki Murayama, drawing on his experience at Recruit and his own struggles as an HR manager, realized the necessity of support that goes beyond theory to practical field execution. He now provides 'hands-on' support, ranging from creating job postings to coordinating interviews and conducting retention meetings. He has achieved results such as hiring multiple employees with zero recruitment costs and drastically improving retention rates.

What This Book Aims to Achieve This book explains the entire process—from expanding recognition by 'ensuring you are found before refining job postings' to application, selection, and retention. Rather than relying solely on SNS or expensive media, it introduces reliable methods to uncover and convey the company's appeal, complete with templates and real-world examples.

Through the message that 'recruitment is not a competition of conditions,' the book aims to offer hope to 'solo HR' managers who struggle with hiring. The author maintains that even SMEs can succeed in recruitment if they effectively communicate their inherent charm.