Rakuan is launching a specialized support package today to promote cycle tourism by leveraging regional tourism resources. By utilizing our expertise in 'deep-dive regional planning' and 'results-driven PR,' we aim to achieve sustainable regional revitalization in collaboration with local governments and tourism associations.

[Three Values Offered by Rakuan]

1. Results-Oriented PR: High-quality videos and maps are merely tools, not the goal. We provide strategies calculated from ultimate collection results, focusing on how to get the target audience to visit.

2. Hands-on Support: Rather than acting as outside consultants, we work closely on-site as approachable partners. We value putting in the groundwork, from meticulous safety checks on courses to tour attendance.

3. Regional Collaboration Desk: Newly established in April 2026, this dedicated help desk addresses the specific detailed issues and procedural questions of administration, allowing for consultation from the very beginning.

[Project Track Record]

- Matsumoto City, Nagano Prefecture: Production and promotion of an official PR video that recorded over 700,000 views. It captured the cyclist's perspective, setting the all-time high record for the city's official channel.

- Tochigi Prefecture: Development and operation of beginner-friendly cycling model courses. We designed 8 model courses across the prefecture, conducting 8 monitor tours to verify safety and refine plans based on participant feedback.

- Yamanashi Prefecture: Regular hosting of community-based cycling events. We conduct cycle tours featuring sites like the Shosenkyo Gorge, prioritizing communication with local residents and businesses to build warm, person-to-person relationships.

[Addressing Challenges] While cycle tourism is being promoted nationwide, local governments often struggle with lack of safety management know-how, failures in converting interest to tourism, and PR that fails to reach the target audience. We provide hands-on, 'pedal-by-pedal' support from preparation through the day of the event and long-term business development.

FACT BOX

  • Source: PR TIMES
  • Category: News