Announcement of New Opening: Small-Group Machine Pilates Studio 'lafimo'

Last Wellness Co., Ltd. is pleased to announce the opening of 'lafimo BUILDS NOAH Hiratsuka,' a specialized machine pilates studio in Hiratsuka City, as part of its women-exclusive small-group machine pilates service, 'lafimo (Rafimo).'

Launched in February 2025, lafimo began as one of the few studios offering combined access to pilates, hot yoga, gym facilities, and spa services.

The newly opened 'lafimo BUILDS NOAH Hiratsuka' is a dedicated machine pilates studio, focusing more specifically on pilates-based services.

Features of 'lafimo' – Getting Closer to Your Ideal Self

'lafimo' offers small-group pilates classes suitable even for beginners, with a variety of lessons and plans tailored to each customer's level.

Supportive Small-Group Pilates Instruction

Each participant receives personalized guidance based on their physical condition and goals. Whether a beginner or experienced, everyone can learn at their own pace with confidence.

Lifestyle Planners for Holistic Care

Dedicated lifestyle planners work closely with customers to understand their concerns and goals, offering sustainable plans and supporting both mental and physical well-being.

Diverse Lesson and Pricing Plans

'lafimo' provides lesson plans tailored to customer needs, including beginner pilates, classes targeting core strength and posture improvement, and unlimited-use plans—offering a wide range of choices.

Lesson Overview

Beginner

A class designed to carefully learn breathing techniques, basic movements, and body mechanics. Ideal for building foundational pilates awareness.

Basic

For those becoming comfortable with beginner classes. Builds on fundamental movements while introducing slightly more complex exercises. Aims to improve posture and boost stamina through balanced full-body movement.

Standard

For those familiar with basic movements. A full-body class that changes focus areas monthly based on themes. Efficiently strengthens inner muscles to create a toned body, and helps prevent shoulder and back pain.

Leg & Hip

For those comfortable with basic movements. Strengthens lower body muscles to create slender, firm leg and hip lines.

Core & Spine

For those familiar with basic movements. Strengthens the core while properly aligning the skeletal structure, helping you maintain beautiful posture at all times.

Pricing:

Pilates Plan / Monthly 4 Sessions: ¥9,600 (excl. tax), ¥10,560 (incl. tax)

Pilates Plan / Monthly 6 Sessions: ¥12,960 (excl. tax), ¥14,256 (incl. tax)

Pilates Plan / Monthly 8 Sessions: ¥15,360 (excl. tax), ¥16,896 (incl. tax)

About 'lafimo BUILDS NOAH Hiratsuka'

'lafimo BUILDS NOAH Hiratsuka' is co-located with a beauty salon. In addition to pilates lessons, the studio offers exclusive special menus, enabling comprehensive support that includes beauty care—proposing a lifestyle that keeps you youthful and healthy for years to come.

Location of 'lafimo BUILDS NOAH Hiratsuka'

4-15 Yūyūgaoka, Hiratsuka City, Kanagawa Prefecture 254-0806

3F BUILDS NOAH (inside Aoki Beauty Salon)

Opening Campaign

To commemorate the new store opening, a special campaign will be held. For details, please visit the store's official website.

'lafimo BUILDS NOAH Hiratsuka' Website: https://lafimo.jp/hiratuska/

Contact Information

Company Overview

Company Name: Last Wellness Co., Ltd.

Head Office: 90-6 Kawakami-cho, Totsuka-ku, Yokohama City, Kanagawa Prefecture, 9F Totsuka West Building

Established: October 2004 (Heisei 16)

President & CEO: Shoji Wakitani

Employees: 311 (as of April 2026)

Contact: 045-829-0819

Business Activities: Operation of fitness clubs, hot yoga studios, personal gyms, kids schools, after-school childcare facilities, and consulting services