Akihisa Kito, Representative of Re-Cross Co., Ltd., releases his first book, 'How to Start BtoG Business,' on May 25, 2026. Leveraging his experience in municipal government, national ministries, and Recruit, he explains orthodox methods for SMEs to achieve results in the BtoG market with low risk.
The first book by Akihisa Kito, Representative of Re-Cross Co., Ltd. (Headquarters: Toyohashi, Aichi Prefecture), titled 'How to Start BtoG Business,' will be released by Shuwa System on Monday, May 25, 2026.
This book is the definitive guide systematizing the orthodox methods for private companies to reliably achieve results in the BtoG (Business to Government) market, which is often perceived as 'special' or 'high-barrier.'
The author is a BtoG business support professional with a unique background in Japan: he joined the Toyohashi City Hall after graduating from Tohoku University, experiencing the 'receiving side' of sales such as budget requests and specifications, learned the perspective of national policy through a dispatch to the Ministry of Economy, Trade and Industry, and engaged in frontline corporate sales after joining Recruit.
Asserting that 'no ultra-C (trick) is needed,' he discloses the know-how on how to enter the 20 trillion yen tender/proposal market with low risk and how to acquire and expand achievements.
Key points of the book:
1. Insights from a unique author who has navigated three fields: 'City Hall x Ministries x Recruit.'
2. Rejects 'ultra-C' or connections, presenting standard methods to steadily achieve results.
FACT BOX
- Source: PR TIMES
- Category: News
FAQ
What is the author's background of 'How to Start Local Government Business'?
The author, Akihisa Kito, graduated from Tohoku University and joined Toyohashi City Hall, where he was responsible for budget requests and specification creation. He later learned national policy perspectives during a secondment to the Ministry of Economy, Trade and Industry, and after joining Recruit, he worked in corporate sales at the forefront, becoming a professional in supporting local government business.
Who is the target audience of this book?
This book targets private companies aiming to enter the local government business (BtoG market). It covers sales strategies and approaches to bidding for a wide range of companies considering transactions with local governments, not limited to specific industries like construction.
What approach is considered effective in local government business?
The book defines local government business as enterprise sales where accountability is crucial, and recommends a strategy of diligently executing standard BtoB tactics such as phone calls, emails, and direct mail at a high level, rather than relying on gimmicks like 'Ultra C' or connections.
What specific content is covered in the book?
The book systematically covers foundational knowledge about local government organizations and procurement methods in the introduction, and practical aspects such as target selection, approach methods, negotiations and follow-ups, participation in bidding and proposals, and expanding performance in the practical section.
How important are track records in local government business?
Based on the principle that 'track record is king,' the book argues that the best sales strategy is to build a track record and expand it vertically, horizontally, and across BtoB and BtoC, which helps gain trust and secure more contracts.