Beauty Support Project for Women in their 60s and 70s

This project aims to support women in their 60s and 70s through the power of beauty, transforming the feeling of giving up with "I'm too old" into a positive step forward. We hope to help them regain confidence and smiles through eye beauty, providing an opportunity to enjoy going out and interacting with others. When women feel元気 (energetic/lively), the community also becomes元気. With this aspiration, we aim to encourage adult women and increase the number of women who are actively engaged in their communities.

Private semi-private treatment booths designed for adult women.

Background

Many customers aged 60 and over who visit our salon tell us, "I can't see my eyebrows well due to presbyopia, so I can't draw them properly," "I've lost my sense of balance between left and right," and "Since I can't see, I've gradually given up on makeup." At lueur, we believe that beauty is not just for young women; it has the power to make older women feel positive. The eye area, especially the eyebrows, is a crucial part that influences not only expressions and impressions but also leads to feelings of "I want to go out" and "I want to meet people."

This event offers a free professional eyebrow styling experience, limited to six women in their 60s and 70s. Because we are a salon specialized in adult women in the local community, we want to reduce the psychological barrier of "Is it okay for me to go now?" even slightly, and make beauty feel more accessible. "If you've given up on makeup because you can't see, then please leave it to our salon." This is a beauty support project for local women, filled with such thoughts.

[Event Outline]

Event Name

Beauty Support Project for Women in their 60s and 70s

~Eliminating "Is it okay for me to go now?"~

Date & Time: Thursday, July 16, 2026, 14:00~

Location: lueur (Ryuuru), Fuji City, Shizuoka Prefecture

Content: Free eyebrow styling experience for women in their 60s and 70s

Number of Participants: Limited to 6 people

[Contact Information]

lueur Plus Co., Ltd.　Contact Person: Nami Segawa

〔　Instagram 〕 nami_lueur

✉︎ [email protected]

1565-5 Tenma, Fuji City TEL: 0545 87 0411

To all media representatives who may be interested in covering this,

Please feel free to contact us.

We will be happy to arrange interviews and provide images.