From 'Luck' to 'Will': Men's Jewelry Brand LOSEFORD Launches New Compact Horseshoe Series on July 15

LOSEFORD 'Compact Horseshoe' Series

On July 15, 2026, Kabushiki Kaisha Loseford (headquartered in Fukuoka City, Fukuoka Prefecture, CEO: Kazuki Umata) will launch its new 'Compact Horseshoe' series crafted from 925 silver. The new collection will be available for purchase via the official online store (https://loseford.com).

Traditionally cherished as a motif of good fortune, the horseshoe is reinterpreted by LOSEFORD—not as a talisman for waiting for luck—but as a quiet symbol of personal resolve, representing the courage to move forward guided by one’s own intuition.

Is the Horseshoe Merely a Motif for Waiting for Luck?

The horseshoe is one of the most well-known symbols of luck in the world of jewelry. Under interpretations such as 'luck flowing in from the open end of the U-shape' or 'luck being stored inside,' it has long been discussed within the context of 'wishes' and 'charms.'

LOSEFORD felt a sense of dissonance with this traditional view.

The brand's core concept is 'wearing quiet determination.' It holds the belief that what we wear should not be a tool to wish for something, but a quiet support for the posture of someone who has already made their decision. From this perspective, the horseshoe is not a shape symbolizing 'waiting for luck to arrive,' but rather a form representing the will of someone who has decided to move forward, trusting their own instincts.

This new series was designed from this reinterpretation.

Product Overview

The 'Compact Horseshoe' series features two styles—necklace and bracelet—reimagining the iconic horseshoe motif in a size that seamlessly integrates into daily life. With minimalist designs that don’t overstate themselves and the delicate sparkle of stones, the collection embodies the brand’s philosophy of 'wearing quiet determination.' Both the necklace and bracelet are available in gold and silver tones, aiming to become long-term companions in everyday styling.

Product Details

The series includes one necklace model and one bracelet model, available exclusively through the LOSEFORD official online store. Both feature an adjustment ring mid-chain, allowing length to be customized in three stages, making them suitable for various body types and wearing preferences. Crafted from 925 silver (containing 92.5% silver), the pieces offer a refined white luster and smooth texture, while also being mindful of metal allergies. The official release date is Wednesday, July 15, 2026.

Compact Horseshoe Necklace ## Compact Horseshoe Bracelet

### S925 COMPACT HORSESHOE NECKLACE #N119

- Price: ¥12,980 (tax included) - Color: GOLD / SILVER - Material: 925 Silver - Size: Charm: 15mm × 9mm (including bail) / Chain: 38cm + 5.5cm (including clasp), adjustable in three stages - Accessories: Sleeve case, drawstring pouch, shop card - Product details here

### S925 COMPACT HORSESHOE BRACELET #B71

- Price: ¥13,980 (tax included) - Color: GOLD / SILVER - Material: 925 Silver - Size: Total length 19.5cm (including clasp), adjustable in three stages - Accessories: Sleeve case, drawstring pouch, shop card - Product details here

Pricing

The Compact Horseshoe Necklace is priced at ¥12,980 (tax included), and the bracelet at ¥13,980 (tax included).

Future Outlook

Kabushiki Kaisha Loseford will continue to propose men's jewelry that can be worn daily and cherished long-term, under the same concept of 'wearing quiet determination' as this horseshoe series.

Brand Overview

LOSEFORD is a men's accessories brand with the concept of 'subtle luxury for slightly more special everyday moments.' By focusing on the essence of materials such as surgical stainless steel 316L and 925 silver, and embracing minimalist forms stripped of excess decoration, LOSEFORD offers jewelry designed to last in everyday life.

Official website: https://loseford.com