H//PE Princess Warner Music Group, one of the world's leading music companies, is pleased to announce that it has signed a global contract with H//PE Princess, a hip-hop group born from Mnet's Japan-Korea joint project "Unpretty Rapstar : HIP POP Princess" produced by CJ ENM. Warner Music Group will support the artists in achieving their goal of "becoming a hip-hop group that electrifies the world."

"Unpretty Rapstar : HIP POP Princess" was a global survival audition program conducted with the aim of forming a next-generation hip-hop group to be active on the world stage. A total of 40 participants from Japan and Korea took part, with Soyeon from (G)I-DLE, Gaeko, RIEHATA, and Takanori Iwata (Sandaime J SOUL BROTHERS) serving as main producers.

After three months of fierce selection, seven members were chosen through fan votes from around the world, and H//PE Princess was formed in December 2025. The group aims to debut in the first half of 2026, and the title track of their debut album will be produced by Gaeko of Dynamicduo, who has long led the Korean hip-hop scene.

H//PE Princess is the first artist managed by Chapter-I Co., Ltd., a joint venture established by CJ ENM, a global IP powerhouse, and Hakuhodo Inc., a global integrated marketing and innovation company. Warner Music will collaborate with CJ ENM and Chapter-I to support the group's activities in Asia and around the world.

Comment from Lofai Lo, President, Warner Music Asia Pacific: "We are thrilled to support H//PE Princess on their journey to transform audiences around the world into passionate fans. Leveraging Warner Music's global network and cutting-edge marketing capabilities, we will work together to expand opportunities for international collaboration and help them build long-term careers."

Statement from CJ ENM: "With H//PE Princess's debut approaching in the first half of the year, a strong cooperative support system has been established. We hope you will pay attention to this new group, which will soar beyond Asia to the global stage through collaboration with a talented music label."

Comment from Masahiko Yamada, Representative Director and CEO, Chapter-I: "We are delighted to have signed a contract with Warner Music Group, which has created achievements with numerous global artists, for H//PE Princess's future global activities. We expect this partnership to create synergy beyond imagination."

<About H//PE Princess> Japan-Korea Joint Audition

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Organizations: CJ ENM / Mnet
  • Products / services: H//PE Princess